{
  "slug": "myfitnesspal-health",
  "name": "myfitnesspal-health",
  "description": "MyFitnessPal is the world's #1 nutrition tracking app, helping over 280 million people track their food intake, monitor calories, macros, and micronutrients, set fitness goals, and manage weight loss. It provides features like an AI Nutrition Coach, Meal Scan (camera-based logging), Voice Log, Barcode Scan, GLP-1 progress tracking, and integrates with over 40 other health apps and devices.",
  "url": "https://optimly.ai/brand/myfitnesspal-health",
  "websiteUrl": "https://myfitnesspal.com/",
  "logoUrl": "https://logo.clearbit.com/myfitnesspal.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Nutrition Tracking Apps",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-19T06:02:13.858Z",
  "verifiedVitals": {
    "website": "https://myfitnesspal.com",
    "category": "Health & Fitness",
    "what_it_does": "MyFitnessPal is a nutrition tracking application that helps users eat better, build lasting habits, and reach their health and fitness goals. It offers tools for tracking calories, macros, vitamins, and other micronutrients, as well as weight, exercise, water intake, and intermittent fasting. Key features include an AI Nutrition Coach, Meal Scan (using the camera to log food), Voice Log, GLP-1 progress management, and Barcode Scan for packaged foods. It also syncs with over 40 other apps and devices for comprehensive health tracking.",
    "primary_audience": "Individuals seeking to manage their nutrition, weight, and fitness goals, including those focused on weight loss, bodybuilding, and general healthy eating. It serves over 280 million people on their journey to eat better and build lasting habits.",
    "core_product": "A mobile application for nutrition and fitness tracking, specifically a calorie counter and diet tracker.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "MyFitnessPal offers a free version with core calorie and nutrition tracking features. Users can upgrade to a Premium subscription for additional tools like Barcode Scan, Intermittent Fasting, and Custom Macro Goals. A 7-day free trial is available for Premium, after which the subscription auto-renews monthly or annually."
    },
    "parent_ownership": "Francisco Partners",
    "named_competitors": [
      "MyNetDiary",
      "Cronometer",
      "Lose It!",
      "MacroFactor",
      "Yazio",
      "Lifesum",
      "Noom",
      "FatSecret"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty tracking food and calorie intake",
      "Struggling with weight loss or gain",
      "Lack of personalized nutrition guidance",
      "Need for an easy way to log meals",
      "Challenges staying accountable with health habits",
      "Desire to understand macro and micronutrient intake",
      "Managing GLP-1 medication progress and side effects"
    ],
    "solutionIntents": [
      "Calorie tracking",
      "Macro tracking",
      "Micronutrient tracking",
      "Weight management",
      "Personalized nutrition coaching",
      "Dietary habit building",
      "Intermittent fasting tracking",
      "Food logging via camera, voice, or barcode scan",
      "Syncing fitness data from other devices"
    ],
    "evaluationIntents": [
      "Comparing nutrition tracking apps",
      "Searching for a free calorie counter",
      "Evaluating premium features for health apps",
      "Checking HSA/FSA eligibility for health and wellness tools",
      "Reading reviews for diet and fitness applications"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787395088361
}