# MyHeritage DNA
> MyHeritage DNA is a global consumer genetic testing service that provides users with ethnic breakdowns and matches them with biological relatives. It is integrated with the larger MyHeritage genealogy platform, allowing users to connect DNA results directly to historical records and family trees.
- URL: https://optimly.ai/brand/myheritage-dna
- Slug: myheritage-dna
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Genomics
- Last Analyzed: April 10, 2026
## Competitors
- 23andMe Holding Co. (https://optimly.ai/brand/23andme)
- AncestryDNA (https://optimly.ai/brand/ancestrydna)
## Also Referenced By
- 23andMe Health + Ancestry Service (https://optimly.ai/brand/23andme-health-ancestry-service)
- FamilyTreeDNA (https://optimly.ai/brand/familytreedna)
- 23andMe Holding Co. (https://optimly.ai/brand/23andme-holding-co)
- 23andMe Health + Ancestry (https://optimly.ai/brand/23andme-health-ancestry)
- Living DNA (https://optimly.ai/brand/living-dna)
## Buyer Intent Signals
Problems: DNA test for genetic disease risk | Manual Genealogy Research: Using public archives, census records, and family documents to map lineage. | Professional Genealogists: Hiring a professional genealogist or private investigator to find biological relatives. | Status Quo: Accepting unknown family history as a given without seeking genetic or archival data.
Solutions: best DNA test for European ancestry | DNA test for family tree | upload DNA for free matches | cheapest genealogy DNA kit | Historical Archivists: Consulting local historical societies or church records for vital statistics.
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## Full Details / RAG Data
### Overview
MyHeritage DNA is listed in the AI Directory.
MyHeritage DNA is a global consumer genetic testing service that provides users with ethnic breakdowns and matches them with biological relatives. It is integrated with the larger MyHeritage genealogy platform, allowing users to connect DNA results directly to historical records and family trees.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | MyHeritage DNA |
| Slug         | myheritage-dna |
| URL          | https://optimly.ai/brand/myheritage-dna |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Consumer Genomics |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-30T17:30:06.883Z |
### Verified Facts
- Founded: 2016 (DNA service launched; parent company founded 2003)
- Headquarters: Or Yehuda, Israel
### Competitors
| Name | Profile |
|------|---------|
| 23andMe Holding Co. | https://optimly.ai/brand/23andme |
| AncestryDNA | https://optimly.ai/brand/ancestrydna |
### Also Referenced By
- 23andMe Health + Ancestry Service (https://optimly.ai/brand/23andme-health-ancestry-service)
- FamilyTreeDNA (https://optimly.ai/brand/familytreedna)
- 23andMe Holding Co. (https://optimly.ai/brand/23andme-holding-co)
- 23andMe Health + Ancestry (https://optimly.ai/brand/23andme-health-ancestry)
- Living DNA (https://optimly.ai/brand/living-dna)
### Buyer Intent Signals
#### Problems this brand solves
- DNA test for genetic disease risk
- Manual Genealogy Research: Using public archives, census records, and family documents to map lineage.
- Professional Genealogists: Hiring a professional genealogist or private investigator to find biological relatives.
- Status Quo: Accepting unknown family history as a given without seeking genetic or archival data.
#### Buyers search for
- best DNA test for European ancestry
- DNA test for family tree
- upload DNA for free matches
- cheapest genealogy DNA kit
- Historical Archivists: Consulting local historical societies or church records for vital statistics.
### Links
- Canonical page: https://optimly.ai/brand/myheritage-dna
- JSON endpoint: /brand/myheritage-dna.json
- LLMs.txt: /brand/myheritage-dna/llms.txt