# Myprotein

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Myprotein is positioned as the No.1 Online Sports Nutrition Brand in the UK, offering a wide range of protein powders, creatine, vitamins, healthy food & snacks, and activewear. The brand emphasizes its two decades of experience, scientifically developed formulas, and global trust.

- Business Profile: https://optimly.ai/brand/myprotein
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://myprotein.com/
- Logo: https://logo.clearbit.com/myprotein.com
- Slug: myprotein
- Brand Authority Index tier: Low Visibility
- Archetype: Incumbent
- Category: Sports Nutrition
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Homemade Nutrition: Instead of purchasing supplements, individuals could source raw ingredients and prepare all their nutritional needs, such as protein shakes from whole foods or homemade energy bars | Personal Trainer / Nutritionist: Consulting a certified personal trainer or nutritionist for tailored meal plans and exercise regimens that might not require external supplementation or specific activ | No Supplementation / Regular Apparel: Opting out of using sports nutrition supplements entirely and instead relying solely on regular dietary intake for nutrient needs, and choosing standard casual we
Solutions: Myprotein | protein powder | creatine | sports nutrition | activewear | protein snacks | vitamins for fitness | General Health Food Stores / Supermarkets: Purchasing health and fitness products from general supermarkets, department stores, or other online retailers (e.g., Amazon, Holland & Barrett) that carry s
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## Full Details / RAG Data
### Overview
Myprotein has a Business Profile in the Optimly AI Brand Index.
Myprotein is positioned as the No.1 Online Sports Nutrition Brand in the UK, offering a wide range of protein powders, creatine, vitamins, healthy food & snacks, and activewear. The brand emphasizes its two decades of experience, scientifically developed formulas, and global trust.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Myprotein |
| Slug         | myprotein |
| URL          | https://optimly.ai/brand/myprotein |
| Logo         | https://logo.clearbit.com/myprotein.com |
| Brand Authority Index tier | Low Visibility |
| Archetype    | Incumbent |
| Category     | Sports Nutrition |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-11T01:31:23.412Z |
### Verified Facts
- Founded: 2004
- Headquarters: United Kingdom
### Buyer Intent Signals
#### Problems this brand solves
- Homemade Nutrition: Instead of purchasing supplements, individuals could source raw ingredients and prepare all their nutritional needs, such as protein shakes from whole foods or homemade energy bars
- Personal Trainer / Nutritionist: Consulting a certified personal trainer or nutritionist for tailored meal plans and exercise regimens that might not require external supplementation or specific activ
- No Supplementation / Regular Apparel: Opting out of using sports nutrition supplements entirely and instead relying solely on regular dietary intake for nutrient needs, and choosing standard casual we
#### Buyers search for
- Myprotein
- protein powder
- creatine
- sports nutrition
- activewear
- protein snacks
- vitamins for fitness
- General Health Food Stores / Supermarkets: Purchasing health and fitness products from general supermarkets, department stores, or other online retailers (e.g., Amazon, Holland & Barrett) that carry s
### Links
- Canonical page: https://optimly.ai/brand/myprotein
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/myprotein.json
- LLMs.txt: /brand/myprotein/llms.txt