{"name":"Nah&Frisch","domain":"nahundfrisch.at","url":"https://optimly.ai/brand/nah-frisch","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nah&Frisch is a network of local grocery stores in Austria focused on convenient, community-based food retail and regional products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"description","label":"Description","shape":"text","content":"Nah&Frisch supports local grocery retail through independently operated stores, regional products, weekly offers, hybrid markets, recipes, and sustainability initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To strengthen local communities and regional economies by providing nearby grocery shopping, supporting local producers, and securing local supply in villages and municipalities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nahundfrisch.at","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, local, community-oriented, conversational, and sustainability-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible local grocery shopping and helps maintain food supply, community connection, and economic value in villages and regions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Local grocery retail through Nah&Frisch stores\nRegional and locally sourced product offering\nHybrid markets with self-service and extended opening hours\nWeekly offers and promotions\nRecipe and cooking inspiration\nSupport for local producers and regional agriculture\nFood-waste reduction through Too Good To Go at selected stores\nCommunity and sustainability initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and everyday food products\nRegional products from local producers\nWine from regional vintners\nPotatoes\nHoney\nMeat and sausage specialties\nPrepared and seasonal food products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and local food distribution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households in Austrian villages, municipalities, and regions seeking nearby grocery shopping and regional products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Residents of Austrian villages and communities who value convenient local grocery shopping, regional products, and support for local businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries close to home\nShopping for locally produced food and regional specialties\nUsing extended-hours self-service hybrid markets\nFinding weekly grocery offers\nDiscovering recipes and meal ideas\nPurchasing products from local farmers and producers\nReducing food waste through selected Too Good To Go stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to everyday groceries near home\nLonger shopping access through hybrid market formats\nSupport for local producers and regional economic value\nAccess to regional and locally sourced food products\nReduced food waste through surprise bags at participating stores\nStronger connection to local communities and villages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nahundfrisch.at","updated_at":"2026-11-07T05:16:59.285447+00:00"}]}],"last_refreshed_at":"2026-11-07T05:16:59.293995+00:00","last_changed_at":"2026-11-07T05:16:59.299626+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c6c32ac4-af0b-40d0-b815-fd78f2400f69"}