{"name":"naiste paradiis. QUUM.ee","domain":"quum.ee","url":"https://optimly.ai/brand/naiste-paradiis-quum-ee","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"QUUM.ee is an online retailer offering perfumes, cosmetics, personal care products, beauty accessories, sewing products, kitchen appliances, coffee machines and other consumer goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"description","label":"Description","shape":"text","content":"QUUM.ee operates an e-commerce store with product categories including perfumes for women and men, cosmetics, haircare, skincare, body care, beauty accessories, children's goods, sewing products, kitchen appliances, coffee machines and coffee capsules, and gift cards. The store offers pickup from its Tallinn location, delivery across Estonia, and shipping options to Finland, Latvia and Lithuania.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://quum.ee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Transactional, practical and multilingual, with product-focused merchandising and promotional pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with online access to a broad range of beauty, personal care, household and consumer products, with home delivery or pickup options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product catalog management\nPerfume, cosmetics and personal care merchandising\nBeauty accessories and haircare product retail\nRetail of sewing products, kitchen appliances and coffee products\nOnline ordering with account registration\nPickup from the QUUM.ee Tallinn store\nDelivery through parcel lockers and courier services\nInstallment payment option on selected products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's perfumes\nMen's perfumes and grooming products\nCosmetics and makeup\nSkincare and facial care\nHaircare products\nWomen's body care products\nBeauty accessories and personal care devices\nPerfume and cosmetics gift sets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are priced in euros, with regular discounts shown on many items. Selected products offer installment payment from €1 per month.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce and consumer retail, particularly beauty, personal care, household appliances and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for beauty, personal care, household, kitchen, children's and other lifestyle products in Estonia and selected nearby countries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking perfumes, cosmetics, skincare, haircare, body care, beauty accessories, small kitchen appliances or related lifestyle products through an online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying perfumes and cosmetics online\nPurchasing skincare, haircare and body care products\nShopping for men's grooming products\nBuying beauty accessories and personal care devices\nPurchasing perfume and cosmetics gift sets\nOrdering sewing products and machines\nBuying kitchen appliances and capsule coffee products\nUsing Tallinn store pickup or parcel-locker delivery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of beauty and personal care products\nConvenient home delivery, parcel-locker delivery or Tallinn store pickup\nAbility to purchase discounted products in euros\nAccess to selected products through installment payments\nAvailability of product information and multilingual shopping options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://quum.ee","updated_at":"2026-11-06T22:26:14.228224+00:00"}]}],"last_refreshed_at":"2026-11-06T22:26:14.239931+00:00","last_changed_at":"2026-11-06T22:26:14.247746+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ddd6cc61-d061-41dd-bd44-6ac64cf2eebd"}