# National Alliance for Caregiving (NAC) > The National Alliance for Caregiving (NAC) is a non-profit coalition based in Washington, D.C., dedicated to supporting family caregivers through research, policy analysis, and advocacy. Established in 1996, it leads national initiatives to recognize the value of unpaid caregiving and works to improve the quality of life for families across the lifespan. - URL: https://optimly.ai/brand/national-alliance-for-caregiving-nac - Slug: national-alliance-for-caregiving-nac - BAI Score: 62/100 - Archetype: Challenger - Category: Non-Profit / Social Advocacy