{"name":"National Bank of Greece","domain":"nbg.gr","url":"https://optimly.ai/brand/national-bank-of-greece","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"National Bank of Greece is a banking institution offering retail, premium and business banking products and digital services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"description","label":"Description","shape":"text","content":"National Bank of Greece provides banking products and services for individuals, Premium Banking customers and businesses, including accounts, cards, loans, insurance, investments, payments and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support individuals, businesses, the community and the economy through banking products, services and guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nbg.gr","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, supportive, practical and reassuring, emphasizing simplicity, speed, security, personal service and tailored solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1841","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday finances, access credit, save and invest, make payments, protect assets and manage banking remotely through digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking for individuals\nBusiness banking\nAccounts and deposits\nCredit, debit and prepaid cards\nMortgage and personal lending\nInsurance products\nSavings and investment solutions\nDigital and mobile banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Everyday, salary and pension accounts\nCredit, debit and prepaid cards\nMortgage and housing loans\nPersonal loans\nBusiness accounts and cards\nBusiness loans, including EXPRESS Business Loan\nHealth, car and home insurance programs\nInvestments, mutual funds, stocks, bonds and structured products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"General pricing is not stated. Premium Banking customers receive preferential pricing, including discounts on investment-product fees, housing-loan interest and processing fees, personal-loan handling fees, selected card benefits and MIET publications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, Premium Banking customers, professionals, small and medium-sized businesses and other businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking personal banking, lending, savings, investments, insurance or digital banking; and businesses needing accounts, payments, collections, financing, investments, international transactions or business digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal or business accounts\nApplying for mortgage, personal or business loans\nObtaining and managing credit, debit or prepaid cards\nMaking payments, collections and everyday transactions\nManaging finances through Internet Banking and the mobile app\nSaving, investing and accessing structured investment products\nProtecting health, property, vehicles and cards through insurance\nManaging business imports, exports and currency-related needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Simpler everyday financial management\nRemote access to accounts, cards and transactions from desktop or mobile\nFaster and more convenient digital banking services\nAccess to tailored lending, savings and investment solutions\nSecure payments and card use, including Apple Pay\nSupport for business transactions, payroll, payments and international activity\nPersonalized guidance from advisors and customer service teams\nRewards on transactions through the Go For More program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbg.gr","updated_at":"2026-11-08T03:30:09.455592+00:00"}]}],"last_refreshed_at":"2026-11-08T03:30:09.464379+00:00","last_changed_at":"2026-11-08T03:30:09.471824+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ab9e2a64-9f6d-4b25-a044-1383661451a7"}