{"name":"National Bank of Sudan","domain":"nbs.sd","url":"https://optimly.ai/brand/national-bank-of-sudan","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"National Bank of Sudan is a Sudanese bank providing Sharia-compliant banking and financial services to individuals, startups, large companies, and commercial businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"description","label":"Description","shape":"text","content":"National Bank of Sudan, also known as NBS, was established in 1981 by Sudanese financiers and businesspeople. The bank provides banking, financial management, payments, trade, and digital banking services, with an emphasis on speed, reliability, security, transparency, and customer service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide diverse banking services in accordance with Islamic Sharia principles, meet and exceed customer expectations, deliver the best possible returns to shareholders and depositors, and support stability, development, innovation, and competition through modern technology and professional standards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nbs.sd","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, trustworthy, customer-focused, reliable, innovative, and growth-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1981","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The bank was founded by Sudanese financiers and businesspeople. Bank Audi acquired 75% of its shares in 2006, and Bank Audi’s stake was sold to a group of Emirati businesspeople in February 2017.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage finances, make and receive payments, transfer money, access banking accounts, and handle trade-related banking needs through conventional and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Sharia-compliant banking services\nCorporate and commercial banking\nCurrent, savings, and investment accounts\nInterbank transfers and card-to-card transfers\nCash withdrawals, point-of-sale payments, ATM transactions, and balance top-ups\nGovernment bill payments and instant recharge services\nImport and export support\nLetters of guarantee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hala Plus mobile banking application\nCurrent accounts\nSavings accounts\nInvestment accounts\nCorporate banking solutions\nTrade finance services\nLetters of guarantee\nBank drafts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, serving commercial businesses and companies across Sudan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, depositors, shareholders, startups, large companies, leading commercial corporations, business owners, and customers seeking banking and financial services in Sudan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Sudanese startups, large companies, commercial businesses, business owners, and individuals requiring Sharia-compliant banking, digital payments, accounts, cash access, and trade-finance services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing money through mobile banking\nOpening and managing bank accounts\nTransferring funds between banks and cards\nPaying government bills and recharging balances\nMaking cash withdrawals and point-of-sale purchases\nReceiving electronic payments from customers through ACH\nProcessing bulk or individual electronic payments\nSupporting import and export transactions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Faster and more convenient banking transactions\nSecure and reliable financial management\nImproved access to banking services from different locations\nSimplified interbank transfers and electronic payments\nGreater transparency about products, services, fees, and commissions\nProtection and confidentiality of financial and personal information\nFinancial solutions that support business growth and success\nAccess to comprehensive banking services for both startups and large companies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nbs.sd","updated_at":"2026-11-06T22:19:55.526670+00:00"}]}],"last_refreshed_at":"2026-11-06T22:19:55.626419+00:00","last_changed_at":"2026-11-06T22:19:55.635796+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=54affe8d-9396-4c38-b21f-7c18e9a74256"}