{
  "slug": "national-express-coach",
  "name": "national-express-coach",
  "description": "National Express Coach provides affordable and flexible long-distance coach travel across the UK, serving hundreds of destinations including towns, cities, events, and airports. They offer various ticket types, discounts, and online tools for managing bookings and tracking coaches.",
  "url": "https://optimly.ai/brand/national-express-coach",
  "websiteUrl": "https://nationalexpress.com/",
  "logoUrl": "https://logo.clearbit.com/nationalexpress.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Intercity Bus Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:06.008Z",
  "verifiedVitals": {
    "website": "https://nationalexpress.com",
    "category": "coach transportation service",
    "what_it_does": "National Express Coach provides long and medium-distance intercity coach services throughout Great Britain, offering cheap tickets to hundreds of destinations, including event travel and airport transfers.",
    "primary_audience": "The primary audience includes the general public, students, event attendees, and individuals seeking airport transfers within the UK.",
    "core_product": "The core product is the sale of coach tickets for single, return, or open return journeys across its network.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase individual tickets for journeys, with fares as low as £4.80 and promotional offers such as 100,000 tickets for £7 or less. A £1.50 booking fee applies to ticket purchases, which is waived when logged into a 'My Account' on the National Express website or app."
    },
    "parent_ownership": "National Express is a subsidiary of Mobico Group, a British multinational public transport company.",
    "named_competitors": [
      "Megabus",
      "Scottish Citylink",
      "FirstGroup Plc",
      "The Go-Ahead Group Ltd"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788091647450
}