{"name":"National Express","domain":"nationalexpress.com","url":"https://optimly.ai/brand/national-express_(travel-hospitality)","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK coach travel operator offering low-fare journeys to hundreds of destinations, including towns, cities, airports, events and festivals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"description","label":"Description","shape":"text","content":"National Express provides coach travel across the UK, with journey booking, route maps, timetables, coach tracking, airport transfers, event and festival services, student discounts and booking management through My Account.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide affordable, convenient and reliable coach travel across the UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nationalexpress.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, accessible, practical and occasionally playful, with an emphasis on affordable and stress-free travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"National Express House, Birmingham Coach Station, Mill Lane, Digbeth, Birmingham B5 6DD","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people travel affordably between UK towns, cities, universities, airports, events and festivals without needing to drive or use other forms of transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Nationwide coach journey booking\nRoute planning and stop finding\nTimetable search\nCoach tracking\nAirport transfers\nEvent and festival travel\nBooking management and amendments\nStudent and other fare discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"National Express coach tickets\nAirport transfer services\nEvent and festival coach travel\nStudent travel discounts\nCoachcards\nMy Account\nNX Rewards\nRoute map and timetable tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Fares are advertised as low as £4.80, subject to limited availability. A £1.50 booking fee applies in many cases; the fee is waived for eligible purchases made while logged into My Account. Student discounts offer up to 20% off, and Coachcards offer savings of one-third on standard fares.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Ground passenger transportation and intercity coach travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and groups traveling around the UK, including students, airport passengers, event and festival attendees, and people visiting family or friends.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK travelers seeking affordable, convenient coach transport between cities, towns, universities, airports and events, particularly price-conscious students and leisure travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Travel between UK towns and cities\nAirport transfers\nTravel to universities and campuses\nTravel to festivals, concerts and sporting events\nChristmas and holiday travel\nStudent journeys and visits home\nTravel with luggage\nManaging, amending or tracking a coach booking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Lower-cost travel to hundreds of destinations\nFlexible departure dates and times on standard fares\nDirect access to airport terminals and major destinations\nA guaranteed seat and onboard Wi-Fi on featured services\nGenerous luggage allowance\nEasier booking management and amendments\nSavings through student discounts, Coachcards, offers and My Account","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalexpress.com","updated_at":"2026-11-06T22:19:53.274225+00:00"}]}],"last_refreshed_at":"2026-11-06T22:19:53.284738+00:00","last_changed_at":"2026-11-06T22:19:53.294461+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5f28d252-f76b-45ae-9bf5-e44700b6d036"}