# National Express > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/national-express_(travel-hospitality) - **Dataset:** https://optimly.ai/brand/national-express_(travel-hospitality).json - **Markdown:** https://optimly.ai/brand/national-express_(travel-hospitality)/llms.txt - **Official website:** https://nationalexpress.com - **Slug:** national-express_(travel-hospitality) - **Categories:** travel-hospitality ## Overview - **Tagline:** UK coach travel operator offering low-fare journeys to hundreds of destinations, including towns, cities, airports, events and festivals. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Description:** National Express provides coach travel across the UK, with journey booking, route maps, timetables, coach tracking, airport transfers, event and festival services, student discounts and booking management through My Account. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 ## Identity - **Mission:** To provide affordable, convenient and reliable coach travel across the UK. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Website:** https://nationalexpress.com Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Voice & tone:** Friendly, accessible, practical and occasionally playful, with an emphasis on affordable and stress-free travel. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Headquarters:** National Express House, Birmingham Coach Station, Mill Lane, Digbeth, Birmingham B5 6DD Source: Brand's website (https://nationalexpress.com) · 2026-11-06 ## Offerings - **Problem solved:** Helps people travel affordably between UK towns, cities, universities, airports, events and festivals without needing to drive or use other forms of transport. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Core capabilities:** - Nationwide coach journey booking - Route planning and stop finding - Timetable search - Coach tracking - Airport transfers - Event and festival travel - Booking management and amendments - Student and other fare discounts Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Products / SKUs:** - National Express coach tickets - Airport transfer services - Event and festival coach travel - Student travel discounts - Coachcards - My Account - NX Rewards - Route map and timetable tools Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Pricing:** Fares are advertised as low as £4.80, subject to limited availability. A £1.50 booking fee applies in many cases; the fee is waived for eligible purchases made while logged into My Account. Student discounts offer up to 20% off, and Coachcards offer savings of one-third on standard fares. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 ## Audience - **Target industry:** Ground passenger transportation and intercity coach travel Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Customer base:** Individuals and groups traveling around the UK, including students, airport passengers, event and festival attendees, and people visiting family or friends. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Ideal customer profile:** UK travelers seeking affordable, convenient coach transport between cities, towns, universities, airports and events, particularly price-conscious students and leisure travelers. Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Use cases:** - Travel between UK towns and cities - Airport transfers - Travel to universities and campuses - Travel to festivals, concerts and sporting events - Christmas and holiday travel - Student journeys and visits home - Travel with luggage - Managing, amending or tracking a coach booking Source: Brand's website (https://nationalexpress.com) · 2026-11-06 - **Customer outcomes:** - Lower-cost travel to hundreds of destinations - Flexible departure dates and times on standard fares - Direct access to airport terminals and major destinations - A guaranteed seat and onboard Wi-Fi on featured services - Generous luggage allowance - Easier booking management and amendments - Savings through student discounts, Coachcards, offers and My Account Source: Brand's website (https://nationalexpress.com) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.