{"name":"National House","domain":"nationalhouseinn.com","url":"https://optimly.ai/brand/national-house","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic bed and breakfast inn in downtown Marshall, Michigan, offering 15 guest rooms, complimentary breakfast, and heritage-focused hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"description","label":"Description","shape":"text","content":"National House Inn is a historic bed and breakfast located on Fountain Circle in Marshall, Michigan. The inn combines 19th-century character with modern conveniences, including private baths, WiFi, cable television, and central air conditioning and heat. Guests can enjoy breakfast, afternoon tea, parlors, fireplaces, gardens, a porch, and proximity to downtown dining, shopping, and attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a welcoming, heritage-rich lodging experience centered on gracious hospitality, relaxation, and the traditions of a historic Michigan inn.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Barbara Bradley, Innkeeper. The website also refers to current owners but does not name them.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nationalhouseinn.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, gracious, nostalgic, welcoming, and heritage-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1835, when the National House building was constructed; it reopened as a country inn in 1976.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"102 Parkview Ave, Marshall, Michigan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website states that the current owners continuously upgrade and renovate the inn, but does not identify a parent company or ownership group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides comfortable lodging and a relaxing getaway for travelers visiting Marshall, Michigan and nearby attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Bed and breakfast lodging\nHistoric hospitality\nGuest room accommodations\nComplimentary breakfast service\nAfternoon tea and common-area hospitality\nGift certificates\nLocal travel and attraction information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"15 guest rooms, including suites and individually themed rooms\nComplimentary breakfast\nAfternoon tea\nGift certificates\nHistoric inn lodging packages and special offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Published room rates range from $140 to $210, based on double occupancy, with breakfast included. A Friday and Saturday booking receives 10% off the total stay under stated restrictions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and travelers seeking accommodations in Marshall, Michigan, including visitors interested in historic sites, dining, shopping, events, weddings, and nearby attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a distinctive, historic bed and breakfast in south-central Michigan, particularly guests who value heritage, quiet relaxation, downtown walkability, and included breakfast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Weekend stays in Marshall\nHistoric and cultural tourism\nRelaxing bed and breakfast getaways\nVisits to downtown dining, shopping, and attractions\nLodging for events, festivals, and home tours\nAccommodation near FireKeepers Casino\nGift giving through inn gift certificates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable stay in a historic setting\nAccess to complimentary breakfast and relaxing inn amenities\nConvenient walking access to downtown Marshall\nA quiet, restorative getaway with gardens, parlors, fireplaces, porch seating, and afternoon tea\nConvenient lodging for nearby attractions and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nationalhouseinn.com","updated_at":"2026-11-07T05:14:42.692942+00:00"}]}],"last_refreshed_at":"2026-11-07T05:14:42.700067+00:00","last_changed_at":"2026-11-07T05:14:42.707773+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1cfcc84f-039f-45f1-a734-0e814bbbff9d"}