{
  "slug": "neighborly",
  "name": "Neighborly",
  "description": "Neighborly is the world's largest home services franchisor, operating a portfolio of over 30 service brands across multi-national markets. The company provides a unified platform for homeowners to find and book vetted professionals for cleaning, repair, and maintenance tasks under a collective 'Done Right Promise.'",
  "url": "https://optimly.ai/brand/neighborly",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Home Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "handy",
      "name": "Handy"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [
    {
      "slug": "glass-doctor",
      "name": "Glass Doctor"
    }
  ],
  "updatedAt": "2026-04-10T04:38:00.5+00:00",
  "verifiedVitals": {
    "website": "https://www.neighborly.com",
    "founded": "1981 (as Dwyer Group)",
    "headquarters": "Waco, Texas, USA",
    "pricing_model": "Variable (based on local franchise pricing and service type)",
    "core_products": "Home repairs, cleaning, landscaping, plumbing, electrical, and international franchise management.",
    "key_differentiator": "The only global aggregator of 30+ home service brands backed by a single cross-brand satisfaction guarantee (the Done Right Promise).",
    "target_markets": "Residential homeowners and commercial property managers.",
    "employee_count": "1,000+ (corporate); 500,000+ (across system-wide franchises)",
    "funding_stage": "Private Equity Owned (KKR)",
    "subcategory": "Home Services Aggregator & Franchisor"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Search & Vetting: Sourcing individual contractors via Google Search, Yelp, or Angi.",
      "General Contractors: Hiring a local general contractor to oversee multiple home repair disciplines.",
      "Do-It-Yourself (DIY): Using YouTube and hardware stores to perform home repairs without professional help."
    ],
    "solutionIntents": [
      "home repair services near me",
      "professional house cleaning services",
      "emergency plumbing repair app",
      "local electrical contractors",
      "best home management software for homeowners"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777798496873
}