{"name":"Nervous Records","domain":"nervousnyc.com","url":"https://optimly.ai/brand/nervous-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nervous Records is an independent New York record label founded in 1991, focused on house, dance, electronic, hip-hop, reggae, and related sounds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"description","label":"Description","shape":"text","content":"Nervous Records is one of the longest-standing independent record labels in the United States. Founded in 1991 in New York, it has released more than 5,000 records and built a catalogue spanning house music, electronic music, hip-hop, reggae, indie dance, and nu-disco. The label also presents events and sells merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To take chances on new sounds and new producers, expand its musical field, and provide innovative music that resists over-commercialization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nervousnyc.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, music-focused, promotional, and rooted in New York dance-music culture and label history.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1991","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"New York","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides artists and producers with an independent platform for releasing new music, while giving dance-music and hip-hop audiences access to new sounds, catalogue releases, merchandise, and live events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Independent record label operations\nMusic release and catalogue development\nArtist and producer signing\nDance, electronic, house, hip-hop, reggae, indie dance, and nu-disco releases\nLive event presentation and promotion\nMerchandise sales\nMusic distribution, including distribution of Murk Records","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Music releases\nMusic catalogue\nLive events\nMerchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment, particularly dance, electronic, house, hip-hop, and related genres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Dance-music and hip-hop listeners, club-goers, DJs, music producers, artists, and youth cultures in the United States, Japan, and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Emerging and established music producers and artists, especially those working in house, dance, electronic, hip-hop, reggae, indie dance, and nu-disco; and audiences seeking independent club music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Releasing new music and developing artist catalogues\nDiscovering and listening to house, dance, electronic, hip-hop, reggae, and related music\nAttending DJ and dance-music events\nPurchasing label merchandise\nDistributing music from partner labels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Artists and producers gain an independent platform for new sounds.\nListeners access a catalogue of more than 5,000 releases.\nAudiences can attend Nervous-presented live events and DJ performances.\nNervous merchandise serves youth cultures across America, Japan, and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nervousnyc.com","updated_at":"2026-11-07T20:51:47.426374+00:00"}]}],"last_refreshed_at":"2026-11-07T20:51:47.435866+00:00","last_changed_at":"2026-11-07T20:51:47.445225+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=06b8cb78-3474-4c23-81a8-98b336323073"}