{
  "slug": "nest-new-york",
  "name": "nest-new-york",
  "description": "NEST New York offers a wide range of luxury scented products for the home and body, including candles, diffusers, perfumes, and bath & body items, known for their diverse fragrance collections and elegant presentation.",
  "url": "https://optimly.ai/brand/nest-new-york",
  "websiteUrl": "https://nestnewyork.com/",
  "logoUrl": "https://logo.clearbit.com/nestnewyork.com",
  "baiScore": 66.4,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Home Fragrances",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-06T00:09:04.972Z",
  "verifiedVitals": {
    "website": "https://nestnewyork.com",
    "category": "Luxury Home Fragrance and Personal Care",
    "what_it_does": "NEST New York manufactures and sells luxury scented products for home and personal use, including candles, diffusers, perfumes, and bath & body items.",
    "primary_audience": "Consumers seeking high-end scented products for their homes and personal fragrance needs.",
    "core_product": "Scented candles, diffusers, and perfumes.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually with options for subscription savings and bundles."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789922621847
}