{"name":"New Amsterdam Records","domain":"newamrecords.org","url":"https://optimly.ai/brand/new-amsterdam-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New Amsterdam Records is a 501(c)(3) nonprofit artist service organization and record label supporting post-genre composers and performers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established as a community-based cooperative record label, New Amsterdam Records supports the development, dissemination, presentation, and promotion of album-based projects by artists whose work transcends traditional genre distinctions. Its activities include record releases, concert presenting, network building, artist services, partnerships, and live music programming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support artists whose work lies outside traditional music industry infrastructure and enable public engagement with new music by composers and performers whose work transcends traditional genre distinctions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"William Brittelle — Co-Artistic Director; Judd Greenstein — Executive Director and Co-Artistic Director; Sarah Kirkland Snider — Co-Artistic Director; Jan Esbra — Communications Manager / PR; Nicki Sekhar — Project Manager. Co-founders and Artistic Directors include Judd Greenstein, Sarah Kirkland Snider, and William Brittelle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://newamrecords.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Mission-driven, artist-centered, community-oriented, and focused on artistic diversity and stylistic freedom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2008; granted 501(c)(3) status in 2011.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"501(c)(3) nonprofit organization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"New Amsterdam supports composers and performers whose work falls outside traditional genre categories and conventional music industry infrastructure, helping them develop, record, present, disseminate, and promote ambitious projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Record label and album release support\nArtist services for post-genre composers and performers\nConcert presenting and live music programming\nDevelopment, dissemination, and promotion of new music\nNetwork building and organizational partnerships\nCollaboration with partner labels and arts organizations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Album and record releases\nConcert presenting\nLive music festivals and chamber music programming\nArtist and project services\nPartnership projects\nNew Amsterdam and Nonesuch releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music, including contemporary classical, post-classical, pop/rock/indie, jazz, world, and experimental music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Ground-breaking post-genre composers and performers, contemporary American composers, and artists working outside traditional music industry infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Composers and performers creating ambitious new music projects that transcend traditional genre distinctions and need recording, presentation, promotion, dissemination, or artist-service support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Releasing album-based projects\nPresenting concerts, world premieres, semi-staged operas, festivals, and chamber music\nDeveloping and promoting new music projects\nBuilding networks and partnerships for artists\nCollaborating with other labels to represent artist projects\nSupporting contemporary American composers through releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater public engagement with new music\nDevelopment and dissemination of creator-led album projects\nOpportunities for artists to present their work\nPromotion and representation outside traditional music industry infrastructure\nSupport for ambitious creative projects","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newamrecords.org","updated_at":"2026-11-07T06:58:22.017597+00:00"}]}],"last_refreshed_at":"2026-11-07T06:58:22.025287+00:00","last_changed_at":"2026-11-07T06:58:22.031996+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8849d8a4-fd6a-4329-b2e0-8f70c012e385"}