{
  "slug": "new-balance",
  "name": "New Balance",
  "description": "New Balance Athletics, Inc. is an American multinational corporation that designs and manufactures athletic footwear and apparel. Founded in 1906 as the New Balance Arch Support Company, it has evolved into a global sportswear leader known for its technical features, diverse width sizing, and domestic manufacturing in the United States and United Kingdom.",
  "url": "https://optimly.ai/brand/new-balance",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Incumbent",
  "category": "Retail & Consumer Goods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "adidas",
      "name": "Adidas"
    },
    {
      "slug": "asics",
      "name": "ASICS"
    },
    {
      "slug": "hoka",
      "name": "Hoka"
    },
    {
      "slug": "nike",
      "name": "Nike"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "adidas-sport",
      "name": "Adidas Sport"
    },
    {
      "slug": "asics-corporation",
      "name": "ASICS Corporation"
    },
    {
      "slug": "asics-gel-nimbus-kayano",
      "name": "ASICS"
    },
    {
      "slug": "puma",
      "name": "Puma"
    },
    {
      "slug": "asics-gel-nimbus-metaspeed",
      "name": "Asics"
    },
    {
      "slug": "adidas-ag",
      "name": "Adidas AG"
    },
    {
      "slug": "saucony-endorphin-kinvara-lines",
      "name": "Saucony"
    },
    {
      "slug": "adidas-group",
      "name": "Adidas Group"
    },
    {
      "slug": "nike-inc",
      "name": "Nike Inc"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "budget-retailers",
      "name": "Budget Retailers"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-03-20T20:41:23.204628+00:00",
  "verifiedVitals": {
    "website": "www.newbalance.com",
    "founded": "1906",
    "headquarters": "Boston, Massachusetts, USA",
    "pricing_model": "One-time purchase",
    "core_products": "Running shoes, lifestyle sneakers, athletic apparel, basketball shoes, and specialized wider-width footwear.",
    "key_differentiator": "Maintenance of domestic manufacturing facilities and offering a comprehensive range of width sizes for all foot types.",
    "target_markets": "Athletes, runners, fashion-conscious youth, and consumers seeking orthopedic or comfort-focused footwear.",
    "employee_count": "8,000+",
    "funding_stage": "Privately Held",
    "subcategory": "Athletic Footwear & Apparel"
  },
  "intentTags": null,
  "timestamp": 1777041625034
}