# New Balance
> New Balance Athletics, Inc. is an American multinational corporation that designs and manufactures athletic footwear and apparel. Founded in 1906 as the New Balance Arch Support Company, it has evolved into a global sportswear leader known for its technical features, diverse width sizing, and domestic manufacturing in the United States and United Kingdom.
- URL: https://optimly.ai/brand/new-balance
- Slug: new-balance
- BAI Score: 92/100
- Archetype: Incumbent
- Category: Retail & Consumer Goods
- Last Analyzed: March 20, 2026
## Competitors
- Adidas (https://optimly.ai/brand/adidas)
- ASICS (https://optimly.ai/brand/asics)
- Hoka (https://optimly.ai/brand/hoka)
- Nike (https://optimly.ai/brand/nike)
## AI-Suggested Alternatives
- Budget Retailers (https://optimly.ai/brand/budget-retailers)
## Also Referenced By
- Adidas Sport (https://optimly.ai/brand/adidas-sport)
- ASICS Corporation (https://optimly.ai/brand/asics-corporation)
- ASICS (https://optimly.ai/brand/asics-gel-nimbus-kayano)
- Puma (https://optimly.ai/brand/puma)
- Asics (https://optimly.ai/brand/asics-gel-nimbus-metaspeed)
- Adidas AG (https://optimly.ai/brand/adidas-ag)
- Saucony (https://optimly.ai/brand/saucony-endorphin-kinvara-lines)
- Adidas Group (https://optimly.ai/brand/adidas-group)
- Nike Inc (https://optimly.ai/brand/nike-inc)