{"name":"New Horizons Credit Union","domain":"newhcu.org","url":"https://optimly.ai/brand/new-horizons-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New Horizons Credit Union is a member-owned, not-for-profit financial cooperative serving communities across parts of Alabama and Florida.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"description","label":"Description","shape":"text","content":"New Horizons Credit Union provides deposit accounts, lending, payment services, online and mobile banking, and ATM access. It is federally insured by the NCUA, governed by a member-elected Board of Directors, and operates under the promise “Solutions for the Real World.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To financially educate, operate securely, and provide excellent service to better our members' lives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Governed by a member-elected Board of Directors. Officers and directors are chosen from the membership and serve on a volunteer basis.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://newhcu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Member-focused, educational, community-oriented, secure, and solution-driven.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"January 31, 1950, originally chartered as H & W Company Credit Union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Mobile, Alabama","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned, not-for-profit financial cooperative; no outside stockholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage everyday banking, saving, borrowing, payments, and real-world financial needs through local financial services and digital access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Checking and savings account services\nCertificate accounts and dividend products\nConsumer, auto, boat, home equity, mortgage, and personal lending\nVisa credit card services\n24/7 online and mobile banking\nOnline account opening and loan applications\nLoan payment and payoff services\nBranch, ATM, night-drop, and surcharge-free Allpoint ATM access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Free Basic Checking\nUltimate Cash Back Checking\nUltimate Dividend Checking\nCertificate Accounts\nPersonal Loans\nAuto Loans\nBoat Loans\nHome Equity Loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Published promotional rates include 6-month certificates at 4.00% APY and 12-month certificates at 3.80% APY; Ultimate Cash Back Checking offers up to $8 monthly cash back and Ultimate Dividend Checking offers up to 3.25% APY. Featured loan rates include holiday personal loans from 9.49% APR, boat loans from 5.49%, home equity loans from 6.96%, and new auto loans from 3.99%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; credit union banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members and prospective members in Mobile, Baldwin, Washington, Clarke, Monroe, and Escambia counties in Alabama, and Escambia, Santa Rosa, and Okaloosa counties in Florida. The credit union serves individuals, families, and surrounding communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families in the credit union's Alabama and Florida service areas seeking member-owned banking, deposit accounts, consumer or mortgage loans, payment services, and digital banking access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a checking, savings, or certificate account\nApplying for personal, auto, boat, home equity, or mortgage loans\nManaging accounts through online and mobile banking\nAccessing funds through branches, ATMs, and Allpoint's surcharge-free network\nMaking loan payments or requesting loan payoffs\nUsing Visa credit card and debit card services\nReceiving financial education and member support\nManaging seasonal or unexpected expenses with Skip-A-Pay services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to local lending decisions and financial services\nConvenient 24/7 online and mobile account access\nSurcharge-free access to more than 55,000 Allpoint ATMs\nFederally insured deposits up to $250,000 through the NCUA\nPotentially better loan rates and higher savings dividends through the member-owned cooperative model\nAccess to multiple branches, ATMs, and digital service options\nFinancial education and solutions intended to improve members' financial lives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newhcu.org","updated_at":"2026-11-08T02:36:31.468789+00:00"}]}],"last_refreshed_at":"2026-11-08T02:36:31.476690+00:00","last_changed_at":"2026-11-08T02:36:31.482560+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c1be06fe-956c-4bd1-8fb6-f861c86f18b4"}