# New Morning

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/new-morning
- **Dataset:** https://optimly.ai/brand/new-morning.json
- **Markdown:** https://optimly.ai/brand/new-morning/llms.txt
- **Official website:** https://newmorning.com
- **Slug:** new-morning
- **Categories:** media-entertainment

## Overview

- **Tagline:** Paris jazz club and live music venue presenting concerts, with an online radio and podcast platform.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Description:** New Morning is a Paris-based jazz club and concert venue founded in 1981. It presents live music across jazz, funk, soul, disco, blues and related genres, and also operates New Morning Radio with live broadcasts and podcasts.
Source: Brand's website (https://newmorning.com) · 2026-11-07

## Identity

- **Mission:** To provide an intimate setting for live music, prioritizing musical excellence, direct contact between musicians and audiences, and artistic freedom.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Founders & leadership:** Catherine Farhi is listed as Direction. Eglal Farhi was the founder of New Morning.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Website:** https://newmorning.com
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Voice & tone:** Passionate, poetic, music-focused, culturally informed and celebratory.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Founded:** 1981; the Paris club opened on 16 April 1981.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Headquarters:** 7 & 9, rue des Petites Écuries, 75010 Paris, France
Source: Brand's website (https://newmorning.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides audiences with access to live concerts and distinctive music programming in an intimate club setting, while giving artists a close, direct connection with the public.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Core capabilities:**
  - Live concert programming
  - Jazz and contemporary music curation
  - Concert ticketing and event information
  - Live radio broadcasting
  - Concert recording and podcast production
  - Music archives and artist discovery
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Products / SKUs:**
  - Live concerts at the New Morning club
  - New Morning Radio
  - Soundcheck podcasts
  - New Morning mobile application
  - Monthly programming newsletter
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Pricing:** Ticket prices are not stated in the scraped content. The venue's cloakroom is listed at €2 per item.
Source: Brand's website (https://newmorning.com) · 2026-11-07

## Audience

- **Target industry:** Live music, entertainment and cultural events
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Customer base:** Concert audiences, jazz and music enthusiasts, radio and podcast listeners, and artists performing live.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Ideal customer profile:** People seeking intimate live performances and programming across jazz, funk, soul, blues and related music genres, particularly in Paris.
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Use cases:**
  - Discovering and attending live concerts
  - Booking tickets for concerts
  - Listening to live radio and music podcasts
  - Exploring the club's concert archives and artist history
  - Following monthly concert programming and receiving event updates
Source: Brand's website (https://newmorning.com) · 2026-11-07

- **Customer outcomes:**
  - Access to a broad program of live music in Paris
  - An intimate setting with direct musician-audience contact
  - Ability to discover established and emerging artists
  - Access to live broadcasts, concert recordings and music interviews
  - Practical information for attending concerts, including transport and accessibility details
Source: Brand's website (https://newmorning.com) · 2026-11-07

Page last updated 2026-11-07.

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