# New Rockstars > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > New Rockstars is a next-level lead generation and marketing agency leveraging AI, cold email, intent-driven B2B2C data, talent partnerships, and event activations. They aim to ignite impactful campaigns that engage, educate, and generate highly qualified leads, utilizing proprietary data sets and an online-to-offline model for precise targeting. - Business Profile: https://optimly.ai/brand/new-rockstars - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://newrockstars.com/ - Logo: https://logo.clearbit.com/newrockstars.com - Slug: new-rockstars - Brand Authority Index tier: Low Visibility - Archetype: Challenger - Category: Marketing Agency - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: In-house Marketing & Sales Teams: Businesses could rely on their internal teams for lead research, cold outreach, and marketing campaign management, using traditional methods without specialized AI to | Traditional Marketing & Lead Generation Agencies: Companies could partner with agencies that offer lead generation, email marketing, or experiential marketing services but do not necessarily leverage | Organic Growth & Referrals: Businesses might choose to rely solely on organic inbound leads, word-of-mouth referrals, and existing customer relationships for growth, foregoing active outbound lead gen Solutions: New Rockstars lead generation | AI marketing agency Chicago | B2B2C data marketing | experiential marketing agency | newrockstars reviews | CRM & Email Marketing Platforms with Public Data Tools: Using a combination of standard CRM systems (e.g., Salesforce, HubSpot) with integrated email marketing tools and publicly available or aggregat