{"name":"New Stage Theatre","domain":"newstagetheatre.com","url":"https://optimly.ai/brand/new-stage-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New Stage Theatre is a nonprofit professional regional theatre in Jackson, Mississippi, producing mainstage plays, holiday and children’s shows, new works, and education programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"description","label":"Description","shape":"text","content":"New Stage Theatre produces professional theatre for Mississippi and the Southeast. Its programming includes subscription-season mainstage productions, a holiday show, SchoolFest and other student matinees, children’s and summer camp shows, the Unframed series featuring local artists, and new-play development through the Eudora Welty New Play Series and Mississippi Plays Series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide professional theatre of the highest quality for the people of Mississippi and the Southeast; produce important contemporary works and classics; cultivate and educate a culturally diverse audience; and support artists, education, apprenticeships, touring programs, and youth and adult classes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Francine Thomas Reynolds, Artistic Director; Dawn Buck, Managing Director; Bill McCarty III, General Manager; Aaron Hill, President of the Board of Trustees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://newstagetheatre.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, artistic, community-oriented, educational, and inclusive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1965","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Jackson, Mississippi","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Nonprofit organization governed by a board of trustees; no parent organization is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to high-quality professional theatre and arts education for audiences, schools, students, artists, and communities in Mississippi and the Southeast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Professional theatrical production\nMainstage subscription programming\nHoliday, children’s, and summer camp productions\nNew-play development through the Eudora Welty New Play Series and Mississippi Plays Series\nUnframed productions directed and performed by local artists\nArts education, classes, apprenticeships, workshops, and school touring programs\nAssociate Artist Program for recent college graduates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Season 61 subscription series\nMainstage theatrical productions\nHoliday shows\nSchoolFest student matinees\nUnframed at New Stage Theatre Series\nEudora Welty New Play Series\nMississippi Plays Series\nEducation tours and workshops","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"2026–2027 mainstage single tickets are listed at $35 or $50, with senior/military/student prices of $30 or $45 depending on the production. SchoolFest matinees are listed at $12 or $15. Student rush tickets are listed at $14/$25 for A Christmas Carol, and Blue Star military tickets at $30/$45. Subscription pricing is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts and professional regional theatre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre audiences in Mississippi and the Southeast; schools, students, children, youth, and adults participating in education programs; and artists and recent theatre graduates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People in Mississippi and the Southeast seeking professional live theatre; schools and educators seeking touring productions, matinees, workshops, and arts education; and early-career theatre artists seeking professional experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending subscription-season and single-ticket theatrical performances\nAttending holiday shows and student SchoolFest matinees\nParticipating in children’s summer camp productions\nBooking or participating in school touring productions and arts workshops\nExperiencing local-artist productions through the Unframed series\nDeveloping and presenting new plays\nJoining the Associate Artist Program for professional theatre experience\nVolunteering in ushering, production, photography, office, or scenic-painting roles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to professional-quality live theatre\nExposure to contemporary works, classics, and new plays\nArts education and live-theatre experiences for students and adults\nProfessional experience and mentorship for early-career theatre artists\nOpportunities for local artists to direct and perform\nGreater engagement with theatre across Mississippi communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newstagetheatre.com","updated_at":"2026-11-07T06:36:39.963253+00:00"}]}],"last_refreshed_at":"2026-11-07T06:36:39.973076+00:00","last_changed_at":"2026-11-07T06:36:39.982687+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=69c44db9-d3df-4f08-8df9-9d10f6b9e60a"}