{"name":"New York Theatre Workshop","domain":"nytw.org","url":"https://optimly.ai/brand/new-york-theatre-workshop","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New York Theatre Workshop is a New York City not-for-profit theatre and community that develops and presents adventurous theatrical work.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"description","label":"Description","shape":"text","content":"New York Theatre Workshop is one of America’s leading not-for-profit theatres. It produces theatre, supports artists through workshops and fellowships, engages audiences and communities, and operates theatre and production facilities on Manhattan’s Lower East Side.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower visionary theatre-makers and bring their work to adventurous audiences through productions, artist workshops, education, and community engagement programs, helping people better understand the world through theatre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Artistic Director: Patricia McGregor; Managing Director: Maya Choldin; President of the Board of Trustees: Jaye Chen; Founder: Stephen Graham.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nytw.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Adventurous, artist-centered, community-oriented, inclusive, and socially engaged.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"79 East 4th Street, New York, NY 10003; New York Theatre Workshop operates on Manhattan’s Lower East Side.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"NYTW creates opportunities for visionary theatre-makers to develop and present work, connects adventurous audiences with varied theatrical perspectives, and works to remove obstacles to theatre access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Theatrical productions\nArtist workshops and development\nEducation and learning programs\nCommunity engagement\nArtist fellowships and commissions\nScenic and costume production services\nTheatre, rehearsal, reading, and event facilities\nAccessibility and radical access initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Live theatrical productions and performances\nArtist workshops and development programs\nEducation and community engagement programs\n2050 Fellowships\nUsual Suspects artist network\nScenic shop and costume shop services\nTheatre and rehearsal spaces\nMemberships and donor programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Theatre spaces are currently not available for rent. Rehearsal studio rates listed are $2,500 per week for commercial renters and $2,000 per week for nonprofit renters; theatre and other facility rates are available upon request.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts and theatre","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre artists, producers, actors, playwrights, directors, designers, educators, audience members, community members, nonprofit arts organizations, and outside groups seeking production or rehearsal facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Visionary and emerging theatre-makers, adventurous theatre audiences, community and education partners, and arts organizations or outside groups needing theatre production, rehearsal, or costume and scenic services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Developing and producing new theatrical work\nAttending live theatre performances\nParticipating in artist workshops, fellowships, readings, and residencies\nEngaging students and communities through theatre education programs\nRenting rehearsal space for readings and non-performance events\nUsing scenic shop services for sets, props, and construction assistance\nUsing costume shop services for alterations, construction, draping, dyeing, stitching, and hand-crafts\nSupporting theatre through memberships and donations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Visionary artists receive support and a home for their work\nAudiences experience varied, surprising, and adventurous theatre\nArtists and audiences gain opportunities to better understand the world through theatre\nCommunity members have greater access to theatre\nOutside groups can access production equipment, staff, and facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nytw.org","updated_at":"2026-11-07T05:13:05.331976+00:00"}]}],"last_refreshed_at":"2026-11-07T05:13:08.708969+00:00","last_changed_at":"2026-11-07T05:13:09.631295+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8439cca5-ea0b-469c-84d2-2ec6b4d20268"}