{
  "slug": "newbook",
  "name": "Newbook",
  "description": "Newbook is an online platform and mobile app that connects brands and agencies with a diverse pool of vetted independent and agency-represented models, streamlining the booking, payment, and management process for commercial and editorial projects.",
  "url": "https://optimly.ai/brand/newbook",
  "websiteUrl": "https://newbookmodels.com/",
  "logoUrl": "https://logo.clearbit.com/newbookmodels.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Casting and Talent Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-14T02:59:17.830Z",
  "verifiedVitals": {
    "website": "https://newbookmodels.com",
    "category": "Talent marketplace",
    "what_it_does": "Newbook is a platform that connects clients and brands with agency and independent models, facilitating the booking process, payments, and providing account management. It aims to offer clients an aggregated talent pool and affordable rates, while providing models with exposure to new clients and quick payments.",
    "primary_audience": "Clients/brands, modeling agencies, and independent models.",
    "core_product": "A web and mobile application platform for discovering, booking, and managing modeling jobs and talent.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Newbook charges a 10% platform fee on bookings."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding diverse and local models",
      "High costs and fees associated with traditional model booking",
      "Time-consuming and inefficient booking processes",
      "Slow or complicated payment processing for talent and agencies",
      "Lack of exposure or new client opportunities for models and agencies",
      "Limited control for models over their careers and portfolios"
    ],
    "solutionIntents": [
      "Access to a large, vetted talent pool",
      "Affordable rates and transparent fee structure",
      "Streamlined booking and coordination processes",
      "Quick and direct payment for services",
      "Increased exposure to clients and job opportunities",
      "Tools for independent career management and control",
      "Dedicated account management support"
    ],
    "evaluationIntents": [
      "Platform fees and cost-effectiveness",
      "Quality and diversity of the model database",
      "Ease of use of the booking platform and app",
      "Speed and reliability of payment processing",
      "Level of account management and customer support",
      "Client vetting and job quality",
      "Features for talent portfolio management and career control"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1789856461891
}