# Newbook > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 14, 2026. > Newbook is an online platform and mobile app that connects brands and agencies with a diverse pool of vetted independent and agency-represented models, streamlining the booking, payment, and management process for commercial and editorial projects. - Business Profile: https://optimly.ai/brand/newbook - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://newbookmodels.com/ - Logo: https://logo.clearbit.com/newbookmodels.com - Slug: newbook - Brand Authority Index tier: Emerging - Category: Casting and Talent Marketplaces - Last Analyzed: September 14, 2026 ## Buyer Intent Signals Problems: Difficulty finding diverse and local models | High costs and fees associated with traditional model booking | Time-consuming and inefficient booking processes | Slow or complicated payment processing for talent and agencies | Lack of exposure or new client opportunities for models and agencies | Limited control for models over their careers and portfolios Solutions: Access to a large, vetted talent pool | Affordable rates and transparent fee structure | Streamlined booking and coordination processes | Quick and direct payment for services | Increased exposure to clients and job opportunities | Tools for independent career management and control | Dedicated account management support Comparisons: Platform fees and cost-effectiveness | Quality and diversity of the model database | Ease of use of the booking platform and app | Speed and reliability of payment processing | Level of account management and customer support | Client vetting and job quality | Features for talent portfolio management and career control