{"name":"Newbury","domain":"newbury.co.uk","url":"https://optimly.ai/brand/newbury","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Newbury Building Society is an independent, mutual building society providing savings accounts and mortgages to members and local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"description","label":"Description","shape":"text","content":"Newbury Building Society is a member-owned mutual organisation established in 1856. It provides savings accounts, mortgages and related services through branches and digital channels, with a focus on personal service and community support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help members build a more secure tomorrow, make the most of their money, and improve services, products and support for members and their communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Board of Directors includes Chair Piers Williamson; Chief Executive Phillippa Cardno; Chief Financial Officer Darren Garner; Chief Operating Officer Dean Scott; and Non-Executive Directors Alistair Welham, Chris Brown, Ian Workman, Debbie Beaven and Nailesh Rambhai.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://newbury.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, personal, community-focused and member-first, with an emphasis on human service and mutuality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1856","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Newbury, Berkshire, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent mutual organisation owned by its members, not external shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals save for the future, manage their money and finance homes through savings products, mortgages, personal guidance and branch and digital services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts and savings advice\nResidential mortgages\nMortgage application assessment by people\nFace-to-face branch service\nOnline savings management and mobile app services\nMember engagement and governance\nCommunity fundraising, sponsorship, volunteering and financial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nMortgages\nExisting Member Account\nmyaccounts mobile app\nOnline account management\nSavings reviews","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; mutual building society","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members, savers, mortgage customers, first-time homebuyers and local communities across Berkshire, Hampshire and Oxfordshire. The Society states that it serves over 76,000 members through ten branches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking savings accounts or mortgages, including people buying their first home and existing members looking for member-focused products and personal support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving for the future\nFinding and managing a savings account\nReceiving a savings review from an adviser\nBuying a first home\nApplying for or switching a mortgage\nManaging accounts through branches, online services or a mobile app\nParticipating in member governance and feedback\nAccessing community-focused financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More secure financial planning for the future\nAccess to savings products matched to individual goals\nHuman review and support during mortgage applications\nChoice of branch, telephone, online and mobile service channels\nMember influence over how the Society operates\nAccess to a locally focused mutual provider","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newbury.co.uk","updated_at":"2026-11-07T05:30:27.587145+00:00"}]}],"last_refreshed_at":"2026-11-07T05:30:27.871787+00:00","last_changed_at":"2026-11-07T05:30:28.097950+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=37992aac-657d-4f4f-b158-7d256bc957fe"}