# Newbury > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/newbury - **Dataset:** https://optimly.ai/brand/newbury.json - **Markdown:** https://optimly.ai/brand/newbury/llms.txt - **Official website:** https://newbury.co.uk - **Slug:** newbury - **Categories:** fintech-financial-services ## Overview - **Tagline:** Newbury Building Society is an independent, mutual building society providing savings accounts and mortgages to members and local communities. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Description:** Newbury Building Society is a member-owned mutual organisation established in 1856. It provides savings accounts, mortgages and related services through branches and digital channels, with a focus on personal service and community support. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 ## Identity - **Mission:** To help members build a more secure tomorrow, make the most of their money, and improve services, products and support for members and their communities. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Founders & leadership:** The Board of Directors includes Chair Piers Williamson; Chief Executive Phillippa Cardno; Chief Financial Officer Darren Garner; Chief Operating Officer Dean Scott; and Non-Executive Directors Alistair Welham, Chris Brown, Ian Workman, Debbie Beaven and Nailesh Rambhai. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Website:** https://newbury.co.uk Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Voice & tone:** Warm, welcoming, personal, community-focused and member-first, with an emphasis on human service and mutuality. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Founded:** 1856 Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Headquarters:** Newbury, Berkshire, UK Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Parent ownership:** Independent mutual organisation owned by its members, not external shareholders. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 ## Offerings - **Problem solved:** Helps individuals save for the future, manage their money and finance homes through savings products, mortgages, personal guidance and branch and digital services. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Core capabilities:** - Savings accounts and savings advice - Residential mortgages - Mortgage application assessment by people - Face-to-face branch service - Online savings management and mobile app services - Member engagement and governance - Community fundraising, sponsorship, volunteering and financial education Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Products / SKUs:** - Savings accounts - Mortgages - Existing Member Account - myaccounts mobile app - Online account management - Savings reviews Source: Brand's website (https://newbury.co.uk) · 2026-11-07 ## Audience - **Target industry:** Financial services; mutual building society Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Customer base:** Members, savers, mortgage customers, first-time homebuyers and local communities across Berkshire, Hampshire and Oxfordshire. The Society states that it serves over 76,000 members through ten branches. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Ideal customer profile:** Individuals seeking savings accounts or mortgages, including people buying their first home and existing members looking for member-focused products and personal support. Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Use cases:** - Saving for the future - Finding and managing a savings account - Receiving a savings review from an adviser - Buying a first home - Applying for or switching a mortgage - Managing accounts through branches, online services or a mobile app - Participating in member governance and feedback - Accessing community-focused financial services Source: Brand's website (https://newbury.co.uk) · 2026-11-07 - **Customer outcomes:** - More secure financial planning for the future - Access to savings products matched to individual goals - Human review and support during mortgage applications - Choice of branch, telephone, online and mobile service channels - Member influence over how the Society operates - Access to a locally focused mutual provider Source: Brand's website (https://newbury.co.uk) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.