{"name":"Newcastle Building Society","domain":"newcastle.co.uk","url":"https://optimly.ai/brand/newcastle-building-society","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Newcastle Building Society is a member-focused building society providing savings, mortgages and financial advice through branches and digital services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"description","label":"Description","shape":"text","content":"Newcastle Building Society offers savings accounts, mortgage products, mortgage guidance, financial advice and a mobile savings app. It operates 33 branches across the North East, Cumbria and North Yorkshire and provides community events and face-to-face support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support members and remain committed to the high streets and communities served by its branches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://newcastle.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, supportive, approachable and community-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and households save money, buy or remortgage homes, manage savings digitally and access tailored financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts, including fixed-rate, easy-access, regular saver, children's, ISA and Lifetime ISA products\nResidential, remortgage, buy-to-let, shared ownership and specialist mortgage products\nMortgage appointments, affordability guidance and mortgage product transfers\nFinancial advice covering investments, pensions, life and protection insurance, and inheritance tax planning through Newcastle Financial Advisers\nMobile savings app access for balances, transactions, transfers, future payments and personal details\nFace-to-face support through 33 branches and free community events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nCash ISAs, fixed-rate ISAs and Lifetime ISAs\nFixed-rate bonds and easy-access savings accounts\nChildren's savings accounts and Junior ISAs\nResidential mortgages\nRemortgages and existing-customer mortgage deals\nBuy-to-let, shared ownership, new build and specialist mortgages\nNewcastle Financial Advisers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Varies by product. Savings products publish product-specific interest rates, including fixed and variable rates; mortgage products may include product or administration fees. Mortgage lending is subject to affordability checks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Newcastle Building Society members, savers, first-time buyers, homeowners, remortgage customers, existing mortgage customers, landlords and people seeking financial advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households, particularly those in the North East, Cumbria and North Yorkshire, looking for savings products, home finance, mortgage switching support or personal financial advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings accounts\nSaving for a first home\nBuying a home or new build property\nRemortgaging or transferring an existing mortgage product\nBorrowing for home improvements or extensions\nArranging buy-to-let or shared ownership finance\nManaging savings through a mobile app\nAccessing face-to-face savings and mortgage support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to savings products with fixed or variable interest rates\nSupport for first-time home buyers and people saving for a deposit\nMortgage options for buying, remortgaging and changing mortgage deals\nDigital access to savings balances, transactions and transfers\nFace-to-face support through local branches\nAccess to tailored financial advice\nEligible deposits protected up to £120,000 by the Financial Services Compensation Scheme","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newcastle.co.uk","updated_at":"2026-11-06T22:34:52.262067+00:00"}]}],"last_refreshed_at":"2026-11-06T22:34:52.269859+00:00","last_changed_at":"2026-11-06T22:34:52.282781+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ce173abd-f443-43ef-9cfe-d5606aad9785"}