{"name":"Newmarket Holidays","domain":"newmarketholidays.co.uk","url":"https://optimly.ai/brand/newmarket-holidays","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK independently owned specialist tour operator offering escorted tours, resort-based stays, river cruises and cruise holidays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"description","label":"Description","shape":"text","content":"Newmarket Holidays creates award-winning tours and holidays with carefully chosen accommodation and travel arrangements, guided excursions, flexible departure dates and tour managers. Destinations range from close-to-home breaks to worldwide explorations, with options including solo travel, rail holidays, safari, premium tours, tour-and-cruise itineraries and special event breaks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers make their wish-list holidays come true by providing enjoyable, carefree travel, destination experiences, financial security, high standards of customer care and value for money.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://newmarketholidays.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, reassuring, customer-focused and adventure-led, emphasizing expertise, care, confidence, value and memorable experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1983","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independently owned; described as one of the UK's largest independently owned specialist tour operators.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers plan and book complex holidays by combining transport, accommodation, guided excursions, destination experiences and customer support into organized tour packages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing escorted tours and holiday itineraries\nProviding guided excursions and destination experiences\nArranging accommodation and travel\nOffering tour managers and customer support\nProviding flexible departure dates and airport departure options\nOffering river cruises, ocean cruises and tour-and-cruise holidays\nSupporting customers before, during and after their holidays\nProviding 24/7 holiday help","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Escorted tours\nResort-based stays\nRiver cruises\nOcean cruise holidays\nTour-and-cruise holidays\nSolo travel holidays\nRail holidays\nPremier Collection tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices are displayed per person for individual holidays, with featured packages showing inclusions such as flights, excursions and meals. The site promotes savings and discounts, and offers an Easy Payment Plan to spread booking payments across several months.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism; specialist tour operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Holidaymakers and travelers booking organized domestic and international tours, cruises, resort stays and event breaks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking professionally organized, guided holidays with accommodation, transport, excursions and customer support included, including solo travelers and customers interested in premium, rail, safari, cruise or special-event itineraries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning an escorted sightseeing holiday\nBooking a resort-based stay\nTaking a river or ocean cruise\nCombining a guided tour with a cruise\nBooking a solo travel holiday\nTaking a rail holiday\nBooking a premium or small-group tour\nPlanning a safari holiday","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More convenient holiday planning through packaged travel arrangements\nGuided access to major landmarks, cultural sites and natural attractions\nGreater confidence and peace of mind from experienced tour operation and customer care\nA more enjoyable and carefree holiday experience\nAccess to carefully chosen accommodation and travel arrangements\nPotential savings through advertised offers and discounts\nPayment flexibility through the Easy Payment Plan\nSupport before, during and after travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://newmarketholidays.co.uk","updated_at":"2026-11-07T07:05:42.134968+00:00"}]}],"last_refreshed_at":"2026-11-07T07:05:42.158876+00:00","last_changed_at":"2026-11-07T07:05:42.172260+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c704ade8-0853-4218-a3de-4071cfa423d6"}