{
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  "name": "nhs-england-social-services",
  "description": "Social prescribing is an approach that connects people to activities, groups, and services in their community to meet the practical, social and emotional needs that affect their health and wellbeing. It is a key component of Universal Personalised Care.",
  "url": "https://optimly.ai/brand/nhs-england-social-services",
  "websiteUrl": "https://england.nhs.uk/",
  "logoUrl": "https://logo.clearbit.com/england.nhs.uk",
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  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Social Prescribing Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-05T20:20:22.495Z",
  "verifiedVitals": {
    "website": "https://england.nhs.uk",
    "category": "Healthcare program",
    "what_it_does": "Connects individuals to community activities, groups, and services to address practical, social, and emotional needs affecting their health and wellbeing, facilitated by social prescribing link workers who create personalized care and support plans.",
    "primary_audience": "People with one or more long-term conditions, low-level mental health issues, those who are lonely or isolated, and individuals with complex social needs affecting their wellbeing, as an all-age, whole population approach.",
    "core_product": "Social prescribing service facilitated by social prescribing link workers.",
    "pricing_model": {
      "kind": "free",
      "detail": "Accessible to every person in England through their GP practice as part of the NHS."
    },
    "parent_ownership": "NHS England"
  },
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  "timestamp": 1790129905351
}