{
  "slug": "nice-people-at-work-npaw",
  "name": "nice-people-at-work-npaw",
  "description": "NPAW is the global leader in holistic, end-to-end video intelligence solutions for streaming services, providing comprehensive analytics for optimizing content, audience engagement, ad performance, and delivery quality.",
  "url": "https://optimly.ai/brand/nice-people-at-work-npaw",
  "websiteUrl": "https://npaw.com/",
  "logoUrl": "https://logo.clearbit.com/npaw.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Video Content Analytics Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T05:50:55.671Z",
  "verifiedVitals": {
    "website": "https://npaw.com",
    "category": "Streaming video analytics",
    "what_it_does": "NPAW provides holistic, end-to-end video intelligence solutions and comprehensive streaming video analytics for streaming services. These solutions include monitoring and correlating data across the OTT delivery chain, deep audience segmentation and real-time analytics, smart multi-CDN switching and monitoring, tools to understand content and guide discovery, optimization of the user journey, and multicast video optimization.",
    "primary_audience": "The primary audience includes streaming services, OTT platforms, telecom operators, and broadcasters.",
    "core_product": "The core product is the NPAW Suite, also known as YOUBORA Infinity, which is a streaming video analytics platform.",
    "pricing_model": {
      "kind": "custom",
      "detail": "The company offers demos and implies a business-to-business model, suggesting custom pricing rather than a fixed public price."
    },
    "parent_ownership": "NicePeopleAtWork, S.L. is a private company."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790129820079
}