{"name":"Niigata Credit Union","domain":"niigata-kenshin.co.jp","url":"https://optimly.ai/brand/niigata-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Niigata Credit Union (けんしん) is a regional credit union serving individuals, workers, and small and medium-sized businesses in Niigata Prefecture through deposits, lending, investment, internet banking, and business support services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"description","label":"Description","shape":"text","content":"Niigata Credit Union, formally Niigata-ken Credit Union, is a wide-area credit union established on February 25, Showa 25. It is headquartered in Chuo Ward, Niigata City, and operates 43 branches. As of the end of March in Reiwa 8, it reported 73,069 members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To promote business activities and contribute to the development of the regional economy by facilitating finance for small and medium-sized businesses and workers in Niigata Prefecture, based on the spirit of mutual assistance. Its stated management philosophy is to understand and move forward with the local community and do its best for local development.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"President: Shinichi Akagawa.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://niigata-kenshin.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Formal, community-oriented, supportive, and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"February 25, Showa 25.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"〒951-8114, 302-1 Eisho-dori, Chuo-ku, Niigata City, Niigata Prefecture, Japan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible financial services, financing, consultation, and business support for individuals, workers, local small and medium-sized businesses, and regional communities in Niigata Prefecture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Deposit and savings services\nPersonal and business lending\nInvestment and asset-management services\nPersonal and business internet banking\nFees and interest-rate information\nBusiness financing\nBusiness management and operational support\nSDGs assistance services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal deposits and savings\nPersonal loans, including education and car loans\nPersonal investment and asset-management services\nPersonal internet banking\nBusiness financing\nBusiness internet banking\nBusiness management and operational support\nSDGs support loans and services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically regional banking and credit unions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, workers, members, local small and medium-sized businesses, corporate customers, and communities in Niigata Prefecture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and workers in Niigata Prefecture seeking deposits, loans, investment, internet banking, or financial consultation; and Niigata-based small and medium-sized businesses seeking financing, management support, succession support, human-resource matching, or SDGs assistance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving and managing personal funds\nObtaining education, car, and other personal loans\nUsing personal or business internet banking\nFinancing business activities\nReceiving business management and operational support\nObtaining business succession or human-resource matching support\nAccessing loan consultation\nAttending financial literacy or business seminars","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to deposits, lending, investment, and digital banking services\nSupport for personal goals such as education and vehicle purchases\nFinancing and operational support for local businesses\nAssistance with business succession and human-resource matching\nImproved financial literacy through seminars and educational content\nContribution to the development of Niigata's regional economy\nSupport for community, environmental, and social initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://niigata-kenshin.co.jp","updated_at":"2026-11-07T19:06:31.310317+00:00"}]}],"last_refreshed_at":"2026-11-07T19:06:31.318755+00:00","last_changed_at":"2026-11-07T19:06:31.327423+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9ccb3341-ab1d-46b9-a50b-79537a78d35c"}