# Niigata Credit Union > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/niigata-credit-union - **Dataset:** https://optimly.ai/brand/niigata-credit-union.json - **Markdown:** https://optimly.ai/brand/niigata-credit-union/llms.txt - **Official website:** https://niigata-kenshin.co.jp - **Slug:** niigata-credit-union - **Categories:** fintech-financial-services ## Overview - **Tagline:** Niigata Credit Union (けんしん) is a regional credit union serving individuals, workers, and small and medium-sized businesses in Niigata Prefecture through deposits, lending, investment, internet banking, and business support services. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Description:** Niigata Credit Union, formally Niigata-ken Credit Union, is a wide-area credit union established on February 25, Showa 25. It is headquartered in Chuo Ward, Niigata City, and operates 43 branches. As of the end of March in Reiwa 8, it reported 73,069 members. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 ## Identity - **Mission:** To promote business activities and contribute to the development of the regional economy by facilitating finance for small and medium-sized businesses and workers in Niigata Prefecture, based on the spirit of mutual assistance. Its stated management philosophy is to understand and move forward with the local community and do its best for local development. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Founders & leadership:** President: Shinichi Akagawa. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Website:** https://niigata-kenshin.co.jp Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Voice & tone:** Formal, community-oriented, supportive, and service-focused. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Founded:** February 25, Showa 25. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Headquarters:** 〒951-8114, 302-1 Eisho-dori, Chuo-ku, Niigata City, Niigata Prefecture, Japan. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 ## Offerings - **Problem solved:** Provides accessible financial services, financing, consultation, and business support for individuals, workers, local small and medium-sized businesses, and regional communities in Niigata Prefecture. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Core capabilities:** - Deposit and savings services - Personal and business lending - Investment and asset-management services - Personal and business internet banking - Fees and interest-rate information - Business financing - Business management and operational support - SDGs assistance services Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Products / SKUs:** - Personal deposits and savings - Personal loans, including education and car loans - Personal investment and asset-management services - Personal internet banking - Business financing - Business internet banking - Business management and operational support - SDGs support loans and services Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 ## Audience - **Target industry:** Financial services, specifically regional banking and credit unions. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Customer base:** Individuals, workers, members, local small and medium-sized businesses, corporate customers, and communities in Niigata Prefecture. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Ideal customer profile:** Individuals and workers in Niigata Prefecture seeking deposits, loans, investment, internet banking, or financial consultation; and Niigata-based small and medium-sized businesses seeking financing, management support, succession support, human-resource matching, or SDGs assistance. Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Use cases:** - Saving and managing personal funds - Obtaining education, car, and other personal loans - Using personal or business internet banking - Financing business activities - Receiving business management and operational support - Obtaining business succession or human-resource matching support - Accessing loan consultation - Attending financial literacy or business seminars Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 - **Customer outcomes:** - Access to deposits, lending, investment, and digital banking services - Support for personal goals such as education and vehicle purchases - Financing and operational support for local businesses - Assistance with business succession and human-resource matching - Improved financial literacy through seminars and educational content - Contribution to the development of Niigata's regional economy - Support for community, environmental, and social initiatives Source: Brand's website (https://niigata-kenshin.co.jp) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.