{"name":"Nishimatsuya Chain","domain":"24028.jp","url":"https://optimly.ai/brand/nishimatsuya-chain","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nishimatsuya Chain is a retailer offering baby and children's apparel, maternity products, childcare goods, and related family products through stores and an official online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"description","label":"Description","shape":"text","content":"Nishimatsuya provides baby clothes, kids' clothes, school clothing, maternity and nursing products, baby and childcare goods, fashion accessories, toys, and related family services. It operates physical stores, an online store, private brands, sales promotions, and parenting-information content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make the everyday lives of families with children enjoyable and rich.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://24028.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-oriented, helpful, practical, and value-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps expectant parents and families with children find affordable clothing, maternity products, childcare goods, and parenting information in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Physical retail stores\nOfficial online store\nBaby and children's apparel retail\nMaternity and childcare product retail\nPrivate-label product development\nSales, flyers, and seasonal promotions\nParenting and pregnancy information content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Baby clothing for approximately 50–95 cm\nKids' clothing for approximately 100–130 cm\nSchool clothing for approximately 130–160 cm\nMaternity products, nursing clothes, and mama goods\nBaby and kids' fashion accessories\nBaby and childcare products\nELFINDOLL private-label apparel\nSmartAngel private-label childcare goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-focused pricing is emphasized: ELFINDOLL offers everyday clothing at an appropriately priced value, while SmartAngel offers high-quality products at an accessible value price. No specific prices are provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, specializing in baby, children's, maternity, and childcare products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Expectant parents, parents and families with babies and children, and other shoppers seeking children's apparel and childcare products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with babies and children, including expectant and first-time parents seeking convenient, affordable clothing, maternity products, childcare goods, and parenting information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying baby and children's clothing\nBuying school clothing and seasonal apparel\nPreparing for childbirth and parenting\nBuying maternity and nursing products\nBuying baby-care and childcare goods\nShopping for toys, accessories, and seasonal goods\nFinding products in physical stores or through the online store\nAccessing pregnancy and parenting guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Families can purchase clothing and childcare goods across baby, kids, school, maternity, and parenting categories.\nParents can access value-oriented private-label products designed around quality, safety, and functionality.\nExpectant and current parents can access preparation guidance and parenting information.\nCustomers can shop through physical stores, the official online store, sales promotions, and digital catalogs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://24028.jp","updated_at":"2026-11-07T05:22:27.141473+00:00"}]}],"last_refreshed_at":"2026-11-07T05:22:27.147760+00:00","last_changed_at":"2026-11-07T05:22:27.154769+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eec0e0ce-dfee-4985-9fe8-047611693304"}