# Nishimatsuya Chain

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/nishimatsuya-chain
- **Dataset:** https://optimly.ai/brand/nishimatsuya-chain.json
- **Markdown:** https://optimly.ai/brand/nishimatsuya-chain/llms.txt
- **Official website:** https://24028.jp
- **Slug:** nishimatsuya-chain
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Nishimatsuya Chain is a retailer offering baby and children's apparel, maternity products, childcare goods, and related family products through stores and an official online store.
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Description:** Nishimatsuya provides baby clothes, kids' clothes, school clothing, maternity and nursing products, baby and childcare goods, fashion accessories, toys, and related family services. It operates physical stores, an online store, private brands, sales promotions, and parenting-information content.
Source: Brand's website (https://24028.jp) · 2026-11-07

## Identity

- **Mission:** To make the everyday lives of families with children enjoyable and rich.
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Website:** https://24028.jp
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Voice & tone:** Family-oriented, helpful, practical, and value-focused.
Source: Brand's website (https://24028.jp) · 2026-11-07

## Offerings

- **Problem solved:** Helps expectant parents and families with children find affordable clothing, maternity products, childcare goods, and parenting information in stores and online.
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Core capabilities:**
  - Physical retail stores
  - Official online store
  - Baby and children's apparel retail
  - Maternity and childcare product retail
  - Private-label product development
  - Sales, flyers, and seasonal promotions
  - Parenting and pregnancy information content
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Products / SKUs:**
  - Baby clothing for approximately 50–95 cm
  - Kids' clothing for approximately 100–130 cm
  - School clothing for approximately 130–160 cm
  - Maternity products, nursing clothes, and mama goods
  - Baby and kids' fashion accessories
  - Baby and childcare products
  - ELFINDOLL private-label apparel
  - SmartAngel private-label childcare goods
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Pricing:** Value-focused pricing is emphasized: ELFINDOLL offers everyday clothing at an appropriately priced value, while SmartAngel offers high-quality products at an accessible value price. No specific prices are provided.
Source: Brand's website (https://24028.jp) · 2026-11-07

## Audience

- **Target industry:** Retail, specializing in baby, children's, maternity, and childcare products.
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Customer base:** Expectant parents, parents and families with babies and children, and other shoppers seeking children's apparel and childcare products.
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Ideal customer profile:** Families with babies and children, including expectant and first-time parents seeking convenient, affordable clothing, maternity products, childcare goods, and parenting information.
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Use cases:**
  - Buying baby and children's clothing
  - Buying school clothing and seasonal apparel
  - Preparing for childbirth and parenting
  - Buying maternity and nursing products
  - Buying baby-care and childcare goods
  - Shopping for toys, accessories, and seasonal goods
  - Finding products in physical stores or through the online store
  - Accessing pregnancy and parenting guidance
Source: Brand's website (https://24028.jp) · 2026-11-07

- **Customer outcomes:**
  - Families can purchase clothing and childcare goods across baby, kids, school, maternity, and parenting categories.
  - Parents can access value-oriented private-label products designed around quality, safety, and functionality.
  - Expectant and current parents can access preparation guidance and parenting information.
  - Customers can shop through physical stores, the official online store, sales promotions, and digital catalogs.
Source: Brand's website (https://24028.jp) · 2026-11-07

Page last updated 2026-11-07.

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