{"name":"Nishimuta","domain":"nishimuta.co.jp","url":"https://optimly.ai/brand/nishimuta","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nishimuta is a Japanese regional retailer operating supermarkets, supercenters, shopping centers, and online shopping services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"description","label":"Description","shape":"text","content":"Nishimuta sells food, household goods, housing-related products, car, leisure and sporting goods, home appliances, and other merchandise, while also providing various in-store services and operating rental businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To respond to diverse individual values by providing timely products suited to the seasons and different life scenes, offering convenience and comfort, and building stores loved by the local community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Representative Director and President: Toshiaki Nishimuta.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nishimuta.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"February 1958","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1-10-1 Yojirō, Kagoshima City, Kagoshima 890-0062, Japan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Taihei Co., Ltd. became Nishimuta's wholly owned subsidiary effective August 19, 2025.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Nishimuta provides convenient access to a broad range of products and everyday services, helping customers meet their individual needs for price, quality, selection, convenience, and comfort.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-category retail of food, household goods, housing-related products, automotive, leisure, sports, and home appliances\nOperation of supermarkets, supercenters, shopping centers, and specialty retail areas\nIn-store services including gift certificates, car-pit services, duplicate keys, wood cutting, bicycle repair, appliance installation, kerosene sales, copying, \nStore discovery, flyers, store information, and MY Store registration\nOnline shopping through the Nishimuta online shop and Rakuten marketplace\nRetail events, promotions, and local community-oriented activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and fresh food\nHousehold goods\nHousing-related products\nCar-related products\nLeisure and sporting goods\nHome appliances\nFurniture and DIY products\nClothing and fashion items","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, supermarkets, supercenters, home improvement, and consumer goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and local communities in southern Kyushu, including customers in Kagoshima, Miyazaki, Kumamoto, and surrounding areas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and households seeking a broad assortment of everyday goods, fresh food, home and DIY products, automotive products, appliances, and convenient local services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday grocery and fresh-food shopping\nPurchasing household, home, DIY, and garden supplies\nBuying automotive, leisure, sports, pet, clothing, book, and appliance products\nUsing local convenience services such as key duplication, wood cutting, bicycle repair, copying, kerosene sales, and appliance installation\nShopping online through the Nishimuta online shop or Rakuten marketplace\nFinding nearby stores, flyers, events, and store-specific information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to diverse products and services in one retail network\nChoice across price, quality, and product assortment\nMore comfortable and convenient everyday shopping\nAccess to timely products suited to seasonal and lifestyle needs\nAbility to use local stores and services close to home","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nishimuta.co.jp","updated_at":"2026-11-08T03:35:08.906052+00:00"}]}],"last_refreshed_at":"2026-11-08T03:35:08.915209+00:00","last_changed_at":"2026-11-08T03:35:08.921908+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=15e01682-331e-460f-ba0d-511a1f6b08a7"}