{"name":"Nixon US","domain":"nixon.com","url":"https://optimly.ai/brand/nixon-us","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nixon designs and sells analog and digital watches, watch bands, headwear, and customizable timepieces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"description","label":"Description","shape":"text","content":"Nixon is a watch and accessories brand founded in 1998, offering analog and digital watches designed for everyday wear, water activities, and movement from beach to city streets. Its product range includes men's and women's watches, surf and tide watches, custom watches, watch bands, and headwear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To think sideways by challenging expectations, rethinking normal and logical approaches, and creating new, better, and unique products with its team at the center.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nixon.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Bold, irreverent, creative, youthful, and action-oriented, with a focus on originality, individuality, and challenging convention.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1998","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Encinitas, California, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides durable, design-focused watches and accessories for people who want reliable timekeeping and distinctive style across everyday, active, surf, and city environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing and selling analog quartz watches\nDesigning and selling digital watches\nDeveloping tide and surf watches\nCustom watch building and personalization\nWatch band and accessory production\nFree engraving on select watches\nOnline direct-to-consumer retail\nWarranty-backed product support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Analog watches\nDigital watches\nSurf and tide watches\nMen's watches\nWomen's watches\nCustom-built watches\nWatch bands\nHeadwear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown on the site range from $100 for the Base Tide Nylon to $525 for the 51-30 Chrono; other examples include $150 Time Teller watches, $200 Fremont 40 watches, $225 Corporal watches, and $300 Sentry Stainless Steel watches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Watches, fashion accessories, and lifestyle goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual consumers, including men's and women's watch shoppers, active and surf-oriented customers, creators, and athletes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Style-conscious consumers seeking distinctive, durable analog or digital watches for everyday wear, sport, surf, tide, and beach-to-city use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday timekeeping\nDaily wear and sport use\nSurfing and tide tracking\nBeach-to-city wear\nGifting\nWatch customization\nPersonalized engraving\nReplacing or changing watch bands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to watches combining timeless design with everyday durability\nReliable use in active and water-oriented environments\nPersonalized watches through custom builds and engraving\nA range of styles for men's and women's wardrobes\nWarranty coverage for defects in materials and workmanship\nShipping and return support for online purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nixon.com","updated_at":"2026-11-08T03:28:40.008591+00:00"}]}],"last_refreshed_at":"2026-11-08T03:28:40.017189+00:00","last_changed_at":"2026-11-08T03:28:40.026651+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3205b364-672e-4e3a-8ae7-6d929bbd8fdd"}