# Nixon US

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/nixon-us
- **Dataset:** https://optimly.ai/brand/nixon-us.json
- **Markdown:** https://optimly.ai/brand/nixon-us/llms.txt
- **Official website:** https://nixon.com
- **Slug:** nixon-us
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Nixon designs and sells analog and digital watches, watch bands, headwear, and customizable timepieces.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Description:** Nixon is a watch and accessories brand founded in 1998, offering analog and digital watches designed for everyday wear, water activities, and movement from beach to city streets. Its product range includes men's and women's watches, surf and tide watches, custom watches, watch bands, and headwear.
Source: Brand's website (https://nixon.com) · 2026-11-08

## Identity

- **Mission:** To think sideways by challenging expectations, rethinking normal and logical approaches, and creating new, better, and unique products with its team at the center.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Website:** https://nixon.com
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Voice & tone:** Bold, irreverent, creative, youthful, and action-oriented, with a focus on originality, individuality, and challenging convention.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Founded:** 1998
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Headquarters:** Encinitas, California, United States
Source: Brand's website (https://nixon.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides durable, design-focused watches and accessories for people who want reliable timekeeping and distinctive style across everyday, active, surf, and city environments.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Core capabilities:**
  - Designing and selling analog quartz watches
  - Designing and selling digital watches
  - Developing tide and surf watches
  - Custom watch building and personalization
  - Watch band and accessory production
  - Free engraving on select watches
  - Online direct-to-consumer retail
  - Warranty-backed product support
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Products / SKUs:**
  - Analog watches
  - Digital watches
  - Surf and tide watches
  - Men's watches
  - Women's watches
  - Custom-built watches
  - Watch bands
  - Headwear
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Pricing:** Product prices shown on the site range from $100 for the Base Tide Nylon to $525 for the 51-30 Chrono; other examples include $150 Time Teller watches, $200 Fremont 40 watches, $225 Corporal watches, and $300 Sentry Stainless Steel watches.
Source: Brand's website (https://nixon.com) · 2026-11-08

## Audience

- **Target industry:** Watches, fashion accessories, and lifestyle goods.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Customer base:** Individual consumers, including men's and women's watch shoppers, active and surf-oriented customers, creators, and athletes.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Ideal customer profile:** Style-conscious consumers seeking distinctive, durable analog or digital watches for everyday wear, sport, surf, tide, and beach-to-city use.
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Use cases:**
  - Everyday timekeeping
  - Daily wear and sport use
  - Surfing and tide tracking
  - Beach-to-city wear
  - Gifting
  - Watch customization
  - Personalized engraving
  - Replacing or changing watch bands
Source: Brand's website (https://nixon.com) · 2026-11-08

- **Customer outcomes:**
  - Access to watches combining timeless design with everyday durability
  - Reliable use in active and water-oriented environments
  - Personalized watches through custom builds and engraving
  - A range of styles for men's and women's wardrobes
  - Warranty coverage for defects in materials and workmanship
  - Shipping and return support for online purchases
Source: Brand's website (https://nixon.com) · 2026-11-08

Page last updated 2026-11-08.

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