{"name":"Noble Knight Games","domain":"nobleknight.com","url":"https://optimly.ai/brand/noble-knight-games","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Specialty tabletop game retailer offering new, used, rare, and out-of-print games and gaming-related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"description","label":"Description","shape":"text","content":"Noble Knight Games is a tabletop game retailer founded in 1997 with a brick-and-mortar store and headquarters in Fitchburg, Wisconsin. It sells new and out-of-print RPGs, board games, war games, collectible card games, miniatures, novels, comics, puzzles, gaming supplies, and other game-related products. The company also buys and trades collections, operates a retail store and Gaming Hall, and ships worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help gamers and collectors find hard-to-find, out-of-print, collectible, and current tabletop games while providing carefully inspected products, consistent grading, fair pricing, and knowledgeable customer service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Aaron Leeder, Founder and President; Dan Leeder, Vice President. The leadership team also includes managers across curation and purchasing, cataloging, operations, customer service, warehousing, marketing, IT, and retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nobleknight.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Enthusiastic, knowledgeable, collector-focused, friendly, and hobbyist-oriented, with playful fantasy and gaming language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1997","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"2835 Commerce Park Drive, Fitchburg, Wisconsin 53719, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps gamers and collectors discover, purchase, and source current, used, rare, collectible, and out-of-print games and gaming products; also provides a way to sell or trade collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing new, used, rare, collectible, and out-of-print tabletop games\nCurating and cataloging games, books, miniatures, cards, and collectibles\nPhysically inspecting and consistently grading used inventory\nBuying and trading individual items, partial collections, and full estates\nWorldwide order fulfillment and shipping\nRetail store and Gaming Hall operations\nWant lists and automatic item-availability alerts\nGaming content, publisher spotlights, hobby news, and newsletters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Role-playing games and RPG books\nBoard games\nWar games\nCollectible card games, including Magic: The Gathering\nMiniatures and historical miniatures\nDice and gaming supplies\nNovels and comics\nPuzzles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers discounted pricing on most in-print titles and savings on used, clearance, and out-of-print items. Many used and clearance products are marked down by as much as 80% off. Product prices are shown on individual listings, with support for multiple currencies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Tabletop gaming, hobby retail, collectibles, and specialty ecommerce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Gamers, tabletop hobbyists, collectors, players seeking rare or out-of-print titles, sellers and traders of game collections, and local Gaming Hall visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Tabletop gamers and collectors who want a broad selection of current, used, rare, collectible, or out-of-print RPGs, board games, war games, collectible card games, miniatures, books, and gaming supplies, particularly customers who value accurate condition grading and knowledgeable service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying current tabletop games and gaming supplies\nFinding rare, collectible, or out-of-print games and books\nPurchasing used products with condition-based grading\nSelling or trading individual games and collections\nMonitoring unavailable products through want lists and item alerts\nShopping in person at the Fitchburg retail store\nAttending or using the Gaming Hall and related gaming community resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 300,000 unique products available for immediate shipment when not marked preorder or special order\nGreater confidence in used-item condition through physical inspection, strict grading, and protective bagging\nAbility to locate hard-to-find and one-time collectible items\nFairly priced new, used, clearance, and out-of-print products\nAbility to sell or trade collections through in-person or mail-based transactions\nWorldwide delivery with international currency support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nobleknight.com","updated_at":"2026-11-08T02:04:56.458485+00:00"}]}],"last_refreshed_at":"2026-11-08T02:04:56.466978+00:00","last_changed_at":"2026-11-08T02:04:56.474565+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c0b4dd1e-b6cc-4025-9ea0-fbf4280d07fe"}