{"name":"Nordens største sommerland","domain":"djurssommerland.dk","url":"https://optimly.ai/brand/nordens-største-sommerland","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Djurs Sommerland is Scandinavia's biggest summerland and an amusement park in Nimtofte, East Jutland, with 9 themed areas, over 60 rides and a large Aqua Park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"description","label":"Description","shape":"text","content":"Djurs Sommerland is a family amusement park founded in 1981. It offers themed rides, roller coasters, water attractions, playgrounds, restaurants and seasonal events including Magical Halloween.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide fun experiences and shared activities for families and playful guests of all ages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Henrik B. Nielsen, CEO; Michael B. Nielsen. The park is owned and run by Henrik B. Nielsen and Michael B. Nielsen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://djurssommerland.dk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, energetic, family-oriented and adventure-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1981","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Battrupholtvej 3, 8581 Nimtofte, Denmark, in the middle of Djursland in East Jutland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and run by Henrik B. Nielsen and Michael B. Nielsen, sons of one of the park's founders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a destination where families and visitors of different ages can enjoy shared leisure, holiday and entertainment experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating a large family amusement park\nDelivering themed rides and attractions across 9 themed areas\nOperating roller coasters, thrill rides and family rides\nOperating a large Aqua Park and water attractions\nProviding restaurants, buffets, food-on-the-go and picnic areas\nHosting seasonal events including Magical Halloween\nSelling admission tickets and Season Passes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Djurs Sommerland amusement park\n9 themed areas: Dinosaurland, Piratland, Bondegårdsland, Wild Asia, Mexicoland, Westernland, Vandland, Vikingeland and Sommerland\nOver 60 rides and attractions\nAqua Park\nAdmission tickets\nSeason Passes\nHoliday deals including accommodation and admission\nFood and drinks in the park","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website offers admission tickets and Season Passes. All rides are free once admission has been paid. Specific admission prices are not provided in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Amusement parks, theme parks and family entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 800,000 visitors annually, primarily from Denmark, Norway, Sweden, Germany and the Netherlands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children and visitors of all ages seeking a full-day or holiday entertainment experience with rides, water attractions, themed areas and family activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips and leisure outings\nExperiencing roller coasters, thrill rides and family rides\nVisiting the Aqua Park and water attractions\nExploring themed areas and dinosaur attractions\nEntertainment for young children\nEating at park restaurants or bringing food for a picnic\nAttending Magical Halloween\nBooking holidays including park admission","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Shared fun and experiences for families across generations\nAccess to more than 60 rides and attractions\nA full-day entertainment destination with rides, water activities, food and green areas\nFamily-friendly activities for both young children and thrill-seekers\nSeasonal entertainment and Halloween experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://djurssommerland.dk","updated_at":"2026-11-06T22:20:13.353166+00:00"}]}],"last_refreshed_at":"2026-11-06T22:20:13.361420+00:00","last_changed_at":"2026-11-06T22:20:13.368220+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=745d20a8-1075-43f7-8104-331e4aaf27cb"}