{"name":"Norfa","domain":"norfa.lt","url":"https://optimly.ai/brand/norfa","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Lithuanian retail chain offering groceries and other everyday products through Norfa stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"description","label":"Description","shape":"text","content":"Norfa is operated by Norfos Mažmena UAB, a Lithuanian retail company established in 1997. The chain offers predominantly Lithuanian products and products positioned as good value for money, supported by discount promotions, a loyalty card and Monday sales. Norfa operates stores in cities and towns across Lithuania, with store formats ranging from S to Hyper.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Audrius Pocevičius, Director of UAB Norfos mažmena.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://norfa.lt","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, value-focused and promotional, emphasizing discounts, freshness and everyday shopping convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1997","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Savanorių pr. 176B, LT-03154 Vilnius, Lithuania","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Norfos Mažmena belongs to the Norfa group. The group’s core companies include Norfos Mažmena and Rivona, which operates in logistics, international shipping, real estate rental and other areas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides practical middle-income customers with access to everyday groceries and other retail products, value-oriented pricing, regular promotions and convenient stores across Lithuania.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail grocery and everyday product sales\nDiscount promotions and Monday sales\nCustomer loyalty programme and discount card\nMulti-format store operations\nFresh food departments including fresh fish, bakery and hot food\nStore network and location search across Lithuania","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and fresh food\nFresh fish\nBakery products\nHot prepared foods\nHousehold and non-food products\nNorfa loyalty discount card\nRetail stores in S, L, XL, XXL and Hyper formats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-oriented pricing with regular promotional discounts, Monday sales and loyalty-card discounts. Specific product prices and promotions vary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, specifically grocery and general merchandise retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Practical middle-income customers in Lithuania; the majority are families and middle-aged women. The loyalty cards are used by almost 1.1 million customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Practical middle-income shoppers, especially families and middle-aged women in Lithuania seeking good value, fresh products and discount benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday grocery shopping\nBuying fresh fruit, vegetables and fish\nUsing loyalty-card discounts and promotions\nShopping for bakery and hot prepared foods\nFinding a nearby Norfa store by city and store format","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to products offering good value for money\nSavings through loyalty-card discounts and promotions\nAccess to fresh food departments and regular freshness-focused sales\nConvenient access to stores across Lithuanian cities and towns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfa.lt","updated_at":"2026-11-08T02:17:00.364756+00:00"}]}],"last_refreshed_at":"2026-11-08T02:17:00.372663+00:00","last_changed_at":"2026-11-08T02:17:00.380222+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f6baec07-2668-45ab-9718-3e533d9928f8"}