# Norfa

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/norfa
- **Dataset:** https://optimly.ai/brand/norfa.json
- **Markdown:** https://optimly.ai/brand/norfa/llms.txt
- **Official website:** https://norfa.lt
- **Slug:** norfa
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Lithuanian retail chain offering groceries and other everyday products through Norfa stores.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Description:** Norfa is operated by Norfos Mažmena UAB, a Lithuanian retail company established in 1997. The chain offers predominantly Lithuanian products and products positioned as good value for money, supported by discount promotions, a loyalty card and Monday sales. Norfa operates stores in cities and towns across Lithuania, with store formats ranging from S to Hyper.
Source: Brand's website (https://norfa.lt) · 2026-11-08

## Identity

- **Founders & leadership:** Audrius Pocevičius, Director of UAB Norfos mažmena.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Website:** https://norfa.lt
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Voice & tone:** Practical, value-focused and promotional, emphasizing discounts, freshness and everyday shopping convenience.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Founded:** 1997
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Headquarters:** Savanorių pr. 176B, LT-03154 Vilnius, Lithuania
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Parent ownership:** Norfos Mažmena belongs to the Norfa group. The group’s core companies include Norfos Mažmena and Rivona, which operates in logistics, international shipping, real estate rental and other areas.
Source: Brand's website (https://norfa.lt) · 2026-11-08

## Offerings

- **Problem solved:** Provides practical middle-income customers with access to everyday groceries and other retail products, value-oriented pricing, regular promotions and convenient stores across Lithuania.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Core capabilities:**
  - Retail grocery and everyday product sales
  - Discount promotions and Monday sales
  - Customer loyalty programme and discount card
  - Multi-format store operations
  - Fresh food departments including fresh fish, bakery and hot food
  - Store network and location search across Lithuania
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Products / SKUs:**
  - Groceries and fresh food
  - Fresh fish
  - Bakery products
  - Hot prepared foods
  - Household and non-food products
  - Norfa loyalty discount card
  - Retail stores in S, L, XL, XXL and Hyper formats
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Pricing:** Value-oriented pricing with regular promotional discounts, Monday sales and loyalty-card discounts. Specific product prices and promotions vary.
Source: Brand's website (https://norfa.lt) · 2026-11-08

## Audience

- **Target industry:** Retail, specifically grocery and general merchandise retail.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Customer base:** Practical middle-income customers in Lithuania; the majority are families and middle-aged women. The loyalty cards are used by almost 1.1 million customers.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Ideal customer profile:** Practical middle-income shoppers, especially families and middle-aged women in Lithuania seeking good value, fresh products and discount benefits.
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Use cases:**
  - Everyday grocery shopping
  - Buying fresh fruit, vegetables and fish
  - Using loyalty-card discounts and promotions
  - Shopping for bakery and hot prepared foods
  - Finding a nearby Norfa store by city and store format
Source: Brand's website (https://norfa.lt) · 2026-11-08

- **Customer outcomes:**
  - Access to products offering good value for money
  - Savings through loyalty-card discounts and promotions
  - Access to fresh food departments and regular freshness-focused sales
  - Convenient access to stores across Lithuanian cities and towns
Source: Brand's website (https://norfa.lt) · 2026-11-08

Page last updated 2026-11-08.

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