{"name":"Norfolk Hotel Fremantle Bar","domain":"norfolkhotel.com.au","url":"https://optimly.ai/brand/norfolk-hotel-fremantle-bar","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Norfolk Hotel Fremantle is a landmark hospitality venue offering dining, drinks, courtyard and bar experiences, functions, events and nine accommodation rooms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"description","label":"Description","shape":"text","content":"Located in a historic limestone building in Fremantle, Western Australia, Norfolk Hotel features a courtyard, Odd Fellow Bar, basement venue, dining, wine and beer offerings, a large spirit range, functions and accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be an iconic and authentic Fremantle destination for food, drinks, community, events and accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Garry Gosatti has been stewarding the Norfolk Hotel since 1989; he is identified as a founding partner of Brewtech and Matilda Bay Brewing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://norfolkhotel.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-oriented, authentic and distinctly Fremantle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The building's hotel history dates to the Oddfellows Hotel, which opened in April 1887. The Norfolk Hotel emerged following a major remodel in 1985; Brewtech purchased the hotel in 1986.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"47 South Tce, Fremantle, WA, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Brewtech purchased the hotel in 1986. The site states that Australia's first craft brewer, Brewtech, purchased the hotel, and that Garry Gosatti has stewarded it since 1989.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a central Fremantle venue for dining, drinks, entertainment, functions, events and accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Dining and food service\nWine and beer service\nSpirit selection\nCourtyard hospitality\nBasement bar and entertainment\nFunctions and event hosting\nHotel accommodation\nSocial community engagement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Norfolk Hotel Courtyard\nOdd Fellow Bar\nFrankie's Bar basement venue\nDining\nWine and beer offerings\nSpirit range\nFunctions and events\nNine accommodation rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, food and beverage, events and accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People visiting Fremantle for dining, drinks, entertainment, functions, events or accommodation, as well as the local community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Guests seeking a Fremantle hospitality venue with dining, drinks, courtyard, bar, entertainment, event and accommodation options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Dining and drinks in Fremantle\nCourtyard gatherings\nFriday-night DJ and bar entertainment\nPool and pinball entertainment\nPrivate functions and events for up to 165 guests\nHotel accommodation in central Fremantle\nCommunity engagement through social media","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to dining, wine, beer and spirits in a central Fremantle venue\nA courtyard and bar setting for socialising\nEntertainment including DJs, pool and pinball on Friday nights\nA function and event space for up to 165 guests\nConvenient accommodation in nine rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norfolkhotel.com.au","updated_at":"2026-11-07T19:19:00.835550+00:00"}]}],"last_refreshed_at":"2026-11-07T19:19:00.844901+00:00","last_changed_at":"2026-11-07T19:19:00.852283+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ec16be6c-056d-4bac-a9e0-6976d14df670"}