{"name":"Norma","domain":"norma-online.de","url":"https://optimly.ai/brand/norma","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"NORMA is a discount retailer offering food, everyday essentials, and promotional general merchandise through its stores and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"description","label":"Description","shape":"text","content":"NORMA offers a broad food assortment including organic products, fresh produce, regional products, private-label and branded goods, as well as rotating promotional items for household, bathroom, home, garden, clothing, and seasonal needs. Its website provides weekly offers, digital leaflets, store selection, coupons, and links to related services such as NORMA24.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide high-quality products at low prices, with a stated focus on sustainability, animal welfare, environmental protection, regional diversity, organic products, and responsible business practices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://norma-online.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional, value-focused, and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers find everyday groceries and household products at discount prices, along with current promotions, coupons, digital leaflets, and nearby store information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Discount retailing\nFood and grocery retail\nPromotional and seasonal merchandise\nOrganic and private-label product offerings\nWeekly offers and digital prospectuses\nStore locator and local assortment information\nNORMA Plus app coupons\nProduct quality and sustainability initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and groceries\nOrganic BIO SONNE products\nFresh fruit and vegetables\nRegional products\nFjordkrone fish products\nHousehold and bathroom products\nHome and garden products\nSeasonal merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Discount pricing, including weekly promotions, permanent price reductions, and app-based discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount retail and grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households shopping for groceries, everyday essentials, and promotional general merchandise in Germany and Austria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Price-conscious consumers and households seeking affordable groceries, organic and regional food, household essentials, and weekly promotional products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Weekly grocery shopping\nBuying organic and fresh produce\nFinding discounted household and seasonal products\nChecking weekly offers and digital prospectuses\nUsing app coupons for additional savings\nLocating a preferred NORMA store\nAccessing recipes, product information, and shopping-list tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to groceries and everyday products at low prices\nSavings through weekly promotions, permanent price reductions, and coupons\nConvenient access to digital prospectuses and store information\nGreater choice of organic, regional, private-label, and branded products\nAbility to return purchased food products under the NORMA Guarantee without a time limit or receipt","source_type":"1p_website","source_label":"Brand's website","source_url":"https://norma-online.de","updated_at":"2026-11-07T07:11:59.094475+00:00"}]}],"last_refreshed_at":"2026-11-07T07:11:59.102862+00:00","last_changed_at":"2026-11-07T07:11:59.109468+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=66272046-3c3b-43dd-a293-4a16edeb8e53"}