# Norton LifeLock
> Norton LifeLock is a global leader in consumer cyber safety, providing software and services designed to protect users' devices, identities, and online privacy. It was formed following the separation of Symantec's enterprise and consumer divisions and is now a flagship brand under the parent company Gen Digital.
- URL: https://optimly.ai/brand/norton-lifelock
- Slug: norton-lifelock
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 11, 2026
## Competitors
- Aura (https://optimly.ai/brand/aura)
- Identityforce (https://optimly.ai/brand/identityforce)
## Also Referenced By
- Allstate Identity Protection Infoarmor (https://optimly.ai/brand/allstate-identity-protection-infoarmor)
## Sub-brands
- LifeLock (by Norton) (https://optimly.ai/brand/lifelock-by-norton)
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## Full Details / RAG Data
### Overview
Norton LifeLock is listed in the AI Directory.
Norton LifeLock is a global leader in consumer cyber safety, providing software and services designed to protect users' devices, identities, and online privacy. It was formed following the separation of Symantec's enterprise and consumer divisions and is now a flagship brand under the parent company Gen Digital.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Norton LifeLock |
| Slug         | norton-lifelock |
| URL          | https://optimly.ai/brand/norton-lifelock |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Cybersecurity |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T13:26:30.218Z |
### Verified Facts
- Founded: 2019 (as NortonLifeLock); 1982 (as Symantec)
- Headquarters: Tempe, Arizona, USA (formerly) / Prague, Czech Republic (Gen Digital HQ)
### Competitors
| Name | Profile |
|------|---------|
| Aura | https://optimly.ai/brand/aura |
| Identityforce | https://optimly.ai/brand/identityforce |
### Also Referenced By
- Allstate Identity Protection Infoarmor (https://optimly.ai/brand/allstate-identity-protection-infoarmor)
### Sub-brands
- LifeLock (by Norton) (https://optimly.ai/brand/lifelock-by-norton)
### Links
- Canonical page: https://optimly.ai/brand/norton-lifelock
- JSON endpoint: /brand/norton-lifelock.json
- LLMs.txt: /brand/norton-lifelock/llms.txt