# Norton LifeLock
> Norton LifeLock is a global leader in consumer cyber safety, providing software and services designed to protect users' devices, identities, and online privacy. It was formed following the separation of Symantec's enterprise and consumer divisions and is now a flagship brand under the parent company Gen Digital.
- URL: https://optimly.ai/brand/norton-lifelock
- Slug: norton-lifelock
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 11, 2026
## Competitors
- Aura (https://optimly.ai/brand/aura)
- Identityforce (https://optimly.ai/brand/identityforce)
## Also Referenced By
- Allstate Identity Protection Infoarmor (https://optimly.ai/brand/allstate-identity-protection-infoarmor)
## Sub-brands
- LifeLock (by Norton) (https://optimly.ai/brand/lifelock-by-norton)