# Novaturas > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/novaturas - **Dataset:** https://optimly.ai/brand/novaturas.json - **Markdown:** https://optimly.ai/brand/novaturas/llms.txt - **Official website:** https://novaturasgroup.com - **Slug:** novaturas - **Categories:** travel-hospitality ## Overview - **Tagline:** Novaturas is the largest tour operator in the Baltic region, offering organised holidays, sightseeing tours, airline tickets and hotel accommodations. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Description:** Novaturas Group is a Baltic tourism holding company operating in Lithuania, Latvia and Estonia. Founded in 1999, it provides fully organised summer and winter package holidays, sightseeing tours by coach and plane, airline tickets and online hotel bookings across more than 30 destinations worldwide. Its products are distributed through more than 400 external travel agencies, its own sales offices and e-commerce channels. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 ## Identity - **Mission:** To pursue regional leadership through technological advancement, improved traveller experience and choice, more sustainable trips and involvement of the whole team. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Founders & leadership:** Aleksejs Krišuks, CEO; Audron Joff , Chief Financial Officer; Gediminas Almantas, Chairman of the Board; Sebnem Gunel, Member of the Board; Chris Mottershead, Member of the Board. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Website:** https://novaturasgroup.com Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Voice & tone:** Corporate, informative and investor-oriented, with emphasis on market leadership, growth, customer choice and operational performance. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Founded:** 1999 Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Headquarters:** A. Mickevičiaus str. 27, Kaunas, LT-44245 Lithuania Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Parent ownership:** AB Novaturas is the parent company of Novaturas Group, which operates directly and through subsidiaries in Lithuania, Latvia and Estonia. The group structure lists 100% ownership of SIA Novaturas, OU Novatours, UAB Aviaturas ir Partneriai and SRL Novatours Holidays; SRL Novatours Holidays is inactive. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides convenient, packaged access to leisure and sightseeing travel by combining transport, accommodation, transfers, guided tours and excursions through a diversified multi-channel distribution network. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Core capabilities:** - Organising flight package holidays - Organising round trips by plane - Organising round trips by coach - Selling airline tickets - Selling hotel accommodations online - Providing transfers, accommodation, tour guides and excursions as part of organised trips - Distributing travel products through external agencies, sales offices and e-commerce - Operating across Lithuania, Latvia and Estonia Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Products / SKUs:** - Summer package holidays - Winter package holidays - Flight package tours - Round trips by plane - Round trips by coach - Airline tickets - Online hotel bookings - Local tourism services Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Pricing:** The company describes its offering as diverse and attractively priced, with products diversified by tour type, price and destination. Specific prices are not provided. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 ## Audience - **Target industry:** Travel and tourism Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Customer base:** Retail travellers and clients in the Baltic states, as well as other tour operators and customers with varied travel preferences. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Ideal customer profile:** Travel customers in Lithuania, Latvia and Estonia seeking organised leisure holidays or sightseeing tours, and tour operators seeking airline seats or travel products. Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Use cases:** - Summer leisure holidays at European, North African and Asian resorts - Winter holidays in destinations including Italy, France and Andorra - Long-distance sightseeing trips by plane - European sightseeing tours by coach - Booking airline tickets - Booking hotel accommodations online - Local tourism Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 - **Customer outcomes:** - Access to more than 30 destinations worldwide - Convenient all-inclusive travel arrangements covering flights, transfers, accommodation and guides - Broader travel choice across tour types, prices and destinations - Access to organised excursions and sightseeing experiences - Flexible purchasing through travel agencies, sales offices and online channels Source: Brand's website (https://novaturasgroup.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.