{
  "slug": "novo-nordisk",
  "name": "Novo-nordisk",
  "description": "Novo Nordisk is a global healthcare company focused on the discovery, development, manufacturing, and marketing of pharmaceutical products, primarily for chronic diseases such as diabetes and obesity, aiming to bring better health to more people.",
  "url": "https://optimly.ai/brand/novo-nordisk",
  "websiteUrl": "https://novonordisk.com/",
  "logoUrl": "https://logo.clearbit.com/novonordisk.com",
  "baiScore": 25,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Diabetes and Obesity Pharmaceuticals",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-16T14:24:20.691Z",
  "verifiedVitals": {
    "website": "https://novonordisk.com",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Novo Nordisk offers a multi-month subscription program for some of its obesity therapies, such as Wegovy®, providing eligible self-pay patients with fixed monthly prices for three, six, or twelve-month plans through select telehealth providers. The company also implements various pricing strategies, including list price reductions for products like Wegovy®, Ozempic®, Rybelsus®, and insulin, and introductory self-pay offers."
    },
    "parent_ownership": "Novo Nordisk A/S is controlled by its majority shareholder, Novo Holdings A/S. Novo Holdings A/S is the wholly-owned holding company of the Novo Nordisk Foundation, an independent Danish enterprise foundation.",
    "named_competitors": [
      "Eli Lilly and Company",
      "Roche",
      "Pfizer",
      "AstraZeneca",
      "Novartis",
      "Amgen",
      "Sanofi",
      "Merck & Co.",
      "Johnson & Johnson",
      "Aimmune Therapeutics",
      "MannKind Corporation",
      "Boehringer Ingelheim"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790131479622
}