{"name":"NTUC FairPrice","domain":"fairprice.com.sg","url":"https://optimly.ai/brand/ntuc-fairprice","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"NTUC FairPrice is a grocery retailer and online shopping platform offering food, beverages, household goods, personal care products and other everyday essentials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"description","label":"Description","shape":"text","content":"FairPrice provides online grocery shopping, promotions, memberships, digital vouchers, recipes, shopping lists and access to physical stores through its website and app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://fairprice.com.sg","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, savings-focused and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes it easier for consumers to purchase groceries and everyday essentials while finding promotions, vouchers and savings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online grocery shopping\nProduct search and category browsing\nPromotions, flash deals and vouchers\nShopping lists\nDigital memberships and loyalty programmes\nRecipes and shopping tips\nStore locator\nE-gift vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food cupboard items\nRice, noodles and cooking ingredients\nFresh fruits and vegetables\nMeat and seafood\nDairy, chilled goods and eggs\nBakery products\nDrinks\nBeer, wine and spirits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Individual product prices are displayed online, with promotions, vouchers, flash deals and minimum-spend conditions; fees may apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for groceries, household essentials and other everyday products; the site also provides a Shop for Business option.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking convenient grocery shopping, everyday essentials and promotional savings in Singapore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and household essentials online\nFinding weekly promotions and flash deals\nUsing vouchers and personalised app offers\nCreating shopping lists\nFinding nearby FairPrice stores\nAccessing recipes and cooking ideas\nPurchasing e-gift vouchers\nShopping for business","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries and everyday essentials\nOpportunities to save through promotions and vouchers\nMore personalised offers through the app\nAbility to shop online or locate physical stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairprice.com.sg","updated_at":"2026-11-08T03:19:26.731792+00:00"}]}],"last_refreshed_at":"2026-11-08T03:19:26.741273+00:00","last_changed_at":"2026-11-08T03:19:26.839965+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=308597d4-6268-433d-9af8-7e4ca11a32e6"}