{"name":"Numerica Credit Union","domain":"numericacu.com","url":"https://optimly.ai/brand/numerica-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Numerica Credit Union is a member-owned, not-for-profit credit union providing financial products, services, guidance, and community investment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"description","label":"Description","shape":"text","content":"Numerica Credit Union is a not-for-profit, member-owned credit union serving communities in Spokane, North Idaho, the Tri-Cities, and Wenatchee. It offers savings, checking, lending, digital banking, debit cards, financial guidance, and protection products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Enhancing lives, fulfilling dreams, building communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The website identifies executives, a Board of Directors, and an Audit Committee as Numerica's leadership groups. Carla Cicero was named president and CEO in 2011.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://numericacu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, supportive, community-focused, inclusive, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1937","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Spokane Valley, Washington. Numerica moved its headquarters into the former Safeco Insurance building in 2008.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Numerica is a not-for-profit credit union owned by its members. The website announces a proposed merger with SELCO Community Credit Union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage money, save, borrow, protect assets and loan obligations, build financial skills, and pursue personal financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings and checking accounts\nConsumer lending and home equity lines of credit\nOnline banking and mobile banking tools\nDebit cards and contactless payments\nCertificates and other deposit products\nFinancial education and guidance\nLoan and asset protection products\nCommunity investment and member support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Six7 Savings\nGrowth Savings\nGrowth Checking\nBonus Checking\nCertificates\nHELOCs\nLoans\nDebit cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website displays rates including Six7 Savings up to 6.00% APY, HELOCs as low as 7.25% APR, Bonus Checking up to 2.00% APY, and Certificates up to 4.50% APY. Rates, terms, and conditions are subject to change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; credit unions and consumer banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Credit union members and prospective members, including individuals and families in Washington and North Idaho. The website specifically references communities in Spokane, North Idaho, the Tri-Cities, and Wenatchee, and states that membership expanded to anyone who lives, works, or worships in Washington and North Idaho.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking a member-owned financial partner for deposit accounts, loans, digital banking, financial education, and asset or loan protection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening savings or checking accounts\nTeaching children and teens budgeting, saving, spending, and money management\nManaging accounts through online banking and the mobile app\nUsing debit cards and contactless payments\nFinancing vehicles and other purchases\nAccessing home equity financing\nProtecting loan payments, vehicles, and other collateral\nFinding financial guidance and community resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to member-focused rates, lower fees, and expert guidance\nGreater ability to save and manage money\nImproved financial literacy and money-management skills\nConvenient digital account management\nProtection from unexpected financial events affecting loans or assets\nSupport in pursuing financial goals and dreams\nContribution to stronger shared communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://numericacu.com","updated_at":"2026-11-07T19:23:51.663709+00:00"}]}],"last_refreshed_at":"2026-11-07T19:23:51.672844+00:00","last_changed_at":"2026-11-07T19:23:51.681511+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0fa93493-db32-4a81-9bce-b4a9a579e3bd"}